Second Nature AI

Second Nature AI Overview

Second Nature is working to deliver an interactive personal AI coaching platform for sales representatives based on dialogue. The company's personalized coaching plans, feedback, and analysis aim to deliver higher sales productivity, faster onboarding cycles, faster roll-out change, and a more effective channel partner program. Second Nature's process begins by analyzing the client's customer relationship management data to detect patterns and anomalies in their sales representatives' performance, then automatically assigns tailored objectives (KPIs) to improve upon, builds a personalized coaching plan, and executes it by running sales simulations and feedback.

Cumulative Funding Raised Over Time ($)

Latest News

Oct 16, 2025 · www.geektime.co.il

הסטארטאפ הישראלי Second Nature רוצה שארגונים לא יפסידו כסף, ופיתח מעין Flight Simulator לאימון עובדים

Oct 16, 2025 · www.calcalistech.com

growth-positive

The Israeli startup uses conversational AI to transform how companies coach sales teams. 

Second Nature, an Israeli startup specializing in AI-driven sales and service team training, has secured $22 million in a Series B funding round led by Sienna VC, with participation from Bright Pixel, StageOne Ventures, Cardumen, Signals VC, and Zoom. The company, co-founded by Ariel Hitron and Alon Shalita, has developed a platform that uses conversational AI to simulate realistic sales and customer interactions. This funding round brings their total capital raised to $80 million. Second Natures platform supports 20 languages and has been shown to improve sales performance and reduce onboarding time. Notable clients include Zoom, Oracle, Adobe, Teleperformance, and Check Point.

InvestmentCustomers

Oct 16, 2025 · www.prnewswire.com

growth-positive

/PRNewswire/ -- Second Nature, the sales and service AI roleplay platform, has announced today a Series B funding round of $22m, led by Sienna VC and supported...

Second Nature, an AI-based sales and service roleplay platform, announced a $22 million Series B funding round led by Sienna VC, with participation from Bright Pixel, StageOne Ventures, Cardumen, Signals VC, and Zoom. The company, co-founded by a former Facebook engineer and a Kaltura executive, plans to use the funds to expand operations and enhance its AI sales training technology. Second Natures platform, which has been adopted by major brands like Oracle, Zoom, and Adobe, helps sales teams practice and improve performance through AI-driven roleplays. The funding will support the companys growth and innovation in AI training solutions.

InvestmentCustomersPartners

Jan 12, 2022 · venturebeat.com

growth-positive

Second Nature raises $12.5M to coach salespeople with AI-powered avatars

Second Nature, a sales coaching software company, is using AI-powered avatars to provide virtual coaching and training for salespeople. The company offers a simulator with avatars that have conversations with sales reps, measuring their performance and covering key topics. Second Nature competes in the sales enablement space and aims to help sales reps practice and develop their skills and product knowledge before interacting with potential customers. The company recently raised $12.5 million in a series A investment from Signals Venture Capital, Stage One Ventures, Cardumen Capital, and Zooms Zoom Apps Fund. The global market for sales training is estimated to be worth over $4 billion. Second Nature has customers such as Zoom, SAP, Check Point Software, and Lookout.

Customers

Funding

Team Members

4

Employees: 51-200

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Locations

Yigal Alon St 94, Tel Aviv-Yafo, 6789155, Israel

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1 item(s)

Second Nature AI Internal

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