Primis Overview
Primis is a global video discovery platform designed to increase revenue for publishers by helping their users discover high-quality video content. The platform leverages machine learning technology to provide consumers with the video content they are most likely to engage with. Its discovery engine is applied in a fully customizable video unit designed to fit natively into any website. In 2021 Primis launched Sellers.guide, an automated tool that compares ads.txt files with sellers.json and provides simple and useful feedback to help publishers and buyers gain insights into who is really buying and selling inventory in any domain. Primis is owned by Universal McCann and the Interpublic Group of Companies.
Cumulative Funding Raised Over Time ($)
—Jan 2012
Latest News
growth-positive
/PRNewswire/ -- Primis, the video discovery platform for publishers and part of the McCann and IPG network (NYSE: IPG), has signed an exclusive partnership...
Primis, a video discovery platform, has entered into an exclusive partnership with Absolute Sports, a global digital media group known for Sportskeeda.com. This collaboration involves integrating Primiss video player across Absolute Sports websites, enhancing user experience and engagement. The partnership aims to provide advanced contextual targeting, seamless demand integrations, and real-time performance insights, thereby unlocking new monetization opportunities for Absolute Sports. Both companies view this partnership as a strategic move to drive innovation and audience-first solutions, ultimately supporting Absolute Sports growth journey.
Partners
growth-positive
/PRNewswire/ -- Primis, the leading discovery platform, today announced that it's expanding its partnership with HUMAN Security , a leading cybersecurity...
Primis, a leading video discovery platform, has expanded its partnership with HUMAN Security to enhance its ad fraud defense capabilities. By integrating HUMANs Ad Fraud Defense solution, MediaGuard, Primis transitions from post-bid monitoring to pre-bid filtering, which will help prevent invalid traffic from entering its marketplace. This proactive approach aims to improve transparency, value, and performance for Primiss partners, reinforcing trust in programmatic advertising. The collaboration underscores Primiss commitment to raising industry standards and eliminating fraud in the digital advertising ecosystem. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.
Partners
growth-positive
/PRNewswire/ -- Primis, a global Video Discovery platform, is pleased to announce the expansion of its partnership with Savage Ventures. Building on the...
Primis, a global Video Discovery platform, has expanded its partnership with Savage Ventures, a Nashville-based investment and advisory firm. This collaboration now includes a portfolio of prominent media sites such as Vice.com, ComicBook, and PopCulture. The partnership aims to enhance the reach and impact of Savage Ventures media portfolio by providing engaging content and innovative video solutions. Since the partnerships inception in April 2023, both companies have focused on growth initiatives to amplify revenue opportunities and deliver premium media experiences. This strategic partnership underscores their commitment to digital media innovation and positions them to lead the future of digital publishing.
Partners
growth-positive
Sellers.guide by Primis Announces The State of Transparency Report
Primis, the leading Video Discovery platform, has announced its latest initiative called The State of Transparency. This resource aims to provide insights into the lack of transparency in ad tech, specifically within publishers ads.txt files. The initiative includes industry highlights, seller reports, and a list of domains with errors in implementing ads.txt. The State of Transparency Seller Reports will examine factors such as common direct sellers, intermediaries listed as direct, and resellers listed as publishers. Primis aims to address the lack of transparency in the industry and hold sellers accountable for their actions. The initiative will launch on September 19 and will provide regular analyses and summaries of the data. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.
PartnersCustomers
growth-positive
Primis Receives TAG Anti-Fraud Certification for the 5th Year in a Row
Primis, the leading Video Discovery platform, has received the Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG) for the fifth year in a row. This certification demonstrates Primis commitment to fighting criminal activity and protecting brand safety in digital advertising. Primis continues to improve its tools and initiatives to address brand safety and ad fraud, including its IVT pre-bid verification tool and integration of ads.txt. The companys Sellers.guide initiative and Wizard tool help publishers clean their ads.txt files and regain control over their inventory. Primis partnership with TAG strengthens its position as a trusted partner for buyers. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.
Partners
| Sector | Business Software |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Acquired |
| Rounds | 1 |
| Investors | 1 |
Team Members
4
Employees: 51-200
Web & Social Links
| Website | www.primis.tech/ |
| Careers | Careers page |
Locations
Raoul Wallenberg St 2, Tel Aviv, Israel
Photos & Videos
2 item(s)
Primis Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
ConsumersProfessionals & Gig EconomyWebsite OwnersEnterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishingContent ProductionCore Technology
Artificial IntelligenceMachine LearningTags (10)
media-buyingbrandingvideo-advertisingadvertisingmonetizationmobile-advertisingpublishersadvertisersvideo-contentcontent-providersSolutions
{"title":"Gaming","description":"Primis offers a video ad monetization platform for gaming publishers, enabling them to integrate premium, non-intrusive video ads into their content to maximize revenue through high eCPMs and fill rates, while enhancing user experience.","items":[{"name":"Revenue Growth","value":5,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":3,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"Finance","description":"Primis offers an AI-powered platform for financial institutions, unifying disparate data sources to provide AI-driven insights for use cases such as customer 360, loan origination, fraud detection, compliance, and personalized financial advice.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":4,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":5,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Talent Development","value":3,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"Digital Publishing & Media","description":"Primis Latin-X offers a comprehensive video monetization platform for publishers in Latin America, providing premium video content, an AI-powered video player, and ad optimization tools to maximize revenue and streamline operations.","items":[{"name":"Revenue Growth","value":5,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Operational Efficiency","value":4,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Customer Acquisition","value":3,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Risk Mitigation","value":3,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Talent Development","value":3,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"Music","description":"Primis offers a video discovery platform for music publishers and content creators to monetize their video content through automated ad serving, high CPMs, and brand safety features, enhancing user engagement and operational efficiency.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":3,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Risk Mitigation","value":3,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
Use Cases
GamingFinanceLatin-XMusicGeographic Markets
GlobalPrimis Financials
Undisclosed
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
Acquired
Funding stage
1
Total rounds
1
Investors
Cumulative Funding Raised Over Time ($)
—Jan 2012
Private Equity Funding
Undisclosed Round
Jan 2012
Undisclosed
McCann Worldgroup
Public Offering / Exit
MNAEvent
Jan 2012
Undisclosed
Primis Lifecycle
Cumulative Funding Raised Over Time
—Jan 2012
All Events
Undisclosed Round
Jan 2012
Undisclosed
McCann Worldgroup
MNAEvent
Jan 2012
Undisclosed
Primis News
18 articles
growth-positive
/PRNewswire/ -- Primis, the video discovery platform for publishers and part of the McCann and IPG network (NYSE: IPG), has signed an exclusive partnership...
Primis, a video discovery platform, has entered into an exclusive partnership with Absolute Sports, a global digital media group known for Sportskeeda.com. This collaboration involves integrating Primiss video player across Absolute Sports websites, enhancing user experience and engagement. The partnership aims to provide advanced contextual targeting, seamless demand integrations, and real-time performance insights, thereby unlocking new monetization opportunities for Absolute Sports. Both companies view this partnership as a strategic move to drive innovation and audience-first solutions, ultimately supporting Absolute Sports growth journey.
Partners
growth-positive
/PRNewswire/ -- Primis, the leading discovery platform, today announced that it's expanding its partnership with HUMAN Security , a leading cybersecurity...
Primis, a leading video discovery platform, has expanded its partnership with HUMAN Security to enhance its ad fraud defense capabilities. By integrating HUMANs Ad Fraud Defense solution, MediaGuard, Primis transitions from post-bid monitoring to pre-bid filtering, which will help prevent invalid traffic from entering its marketplace. This proactive approach aims to improve transparency, value, and performance for Primiss partners, reinforcing trust in programmatic advertising. The collaboration underscores Primiss commitment to raising industry standards and eliminating fraud in the digital advertising ecosystem. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.
Partners
growth-positive
/PRNewswire/ -- Primis, a global Video Discovery platform, is pleased to announce the expansion of its partnership with Savage Ventures. Building on the...
Primis, a global Video Discovery platform, has expanded its partnership with Savage Ventures, a Nashville-based investment and advisory firm. This collaboration now includes a portfolio of prominent media sites such as Vice.com, ComicBook, and PopCulture. The partnership aims to enhance the reach and impact of Savage Ventures media portfolio by providing engaging content and innovative video solutions. Since the partnerships inception in April 2023, both companies have focused on growth initiatives to amplify revenue opportunities and deliver premium media experiences. This strategic partnership underscores their commitment to digital media innovation and positions them to lead the future of digital publishing.
Partners
growth-positive
Sellers.guide by Primis Announces The State of Transparency Report
Primis, the leading Video Discovery platform, has announced its latest initiative called The State of Transparency. This resource aims to provide insights into the lack of transparency in ad tech, specifically within publishers ads.txt files. The initiative includes industry highlights, seller reports, and a list of domains with errors in implementing ads.txt. The State of Transparency Seller Reports will examine factors such as common direct sellers, intermediaries listed as direct, and resellers listed as publishers. Primis aims to address the lack of transparency in the industry and hold sellers accountable for their actions. The initiative will launch on September 19 and will provide regular analyses and summaries of the data. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.
PartnersCustomers
growth-positive
Primis Receives TAG Anti-Fraud Certification for the 5th Year in a Row
Primis, the leading Video Discovery platform, has received the Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG) for the fifth year in a row. This certification demonstrates Primis commitment to fighting criminal activity and protecting brand safety in digital advertising. Primis continues to improve its tools and initiatives to address brand safety and ad fraud, including its IVT pre-bid verification tool and integration of ads.txt. The companys Sellers.guide initiative and Wizard tool help publishers clean their ads.txt files and regain control over their inventory. Primis partnership with TAG strengthens its position as a trusted partner for buyers. Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc.
Partners
growth-positive
Primis Launches Sellers.guide, a New Initiative Designed to Bring Greater Transparency to the Digital Media Industry
Primis, a leading Video Discovery platform, has launched Sellers.guide, an initiative aimed at bringing transparency to the ad tech ecosystem. Sellers.guide is an automated tool that compares ads.txt files with sellers.json to provide insights into who is buying and selling inventory. The tool helps publishers optimize their ads.txt files and avoid unauthorized reselling, domain spoofing, latency, and revenue loss. Primis conducted a survey revealing a significant gap between the number of sellers publishers think they have and the actual number. Sellers.guide aims to bridge this gap and improve the maintenance of ads.txt files. The tool offers features such as domain analysis, seller validation, industry benchmarks, and educational resources. Primis is owned by Universal McCann and The Interpublic Group of Companies.
Partners
growth-positive
Primis Partners With USA Today For Content Syndication
Video discovery platform Primis has partnered with USA Today to distribute its content across the Primis network. This partnership allows Primis to add high-quality content from USA Today to its video content library. Primis partners with syndication partners to provide publishing partners with a diverse selection of video content. USA Today joins other elite content providers in the Primis network. The partnership aims to connect publisher monetization strategies with high-performance content in relevant topics. Primis is a global Video Discovery platform owned by Universal McCann and The Interpublic Group of Companies. USA Today, founded in 1982, delivers high-quality content through visual storytelling across platforms and is owned by Gannett Co., Inc.
Partners
growth-positive
Primis, Video Discovery Platform Selected as Partner for Google Multiple Customer Management (MCM) Program
Primis has been selected as an official partner for Googles Multiple Customer Management (MCM) program. This partnership allows Primis to streamline the number of channel partners they work with and provides new monetization opportunities for its publisher partners. Primis advanced Video Discovery technology exceeded the quality standards required to be part of the MCM program. The company has been ahead of the industry in terms of brand safety and other industry regulations. Primis is a video discovery platform that helps users discover engaging, high-quality video content.
Partners
growth-positive
Primis Launches Contextual Advertising and Audience Extension
Primis, a video discovery platform, has announced two new technologies that will enhance targeting for advertisers and provide additional revenue streams for publishers. The technologies aim to improve the video advertising experience while maintaining user privacy. The first technology, contextual targeting, allows advertisers to reach relevant audiences in a cookie-less world by targeting ads based on content provider, page title, keywords, and video category. The second technology, audience extension, enables publishers to monetize their surplus demand across the Primis network and syndicate their video content. Primis aims to provide a superior experience for end users and address the challenges posed by the fall of third-party cookies and growing privacy concerns.
PartnersCustomers
Primis Expands Partnership with White Ops in Fight Against Fraud to Create a Clean and Trusted Video Supply Chain
growth-positive
Primis, Video Discovery Offers Out of the Box RTB Capabilities
Video Discovery company Primis has announced an upgrade in their monetization, now providing publishers with an Out of the Box RTB tech capability. This upgrade allows publishers to have a full RTB, Server-to-Server integration solution to their own seats at the SSPs. The Out of the Box RTB solution is supported for all devices and all video formats, giving publishers more control over the monetization and better monitoring of their brand. This means more efficient and effective revenue streams along with fully transparent reporting.
CustomersExpand
growth-positive
Primis Earns TAG Certified Against Fraud Seal for Third Year Running
Primis has been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). This accreditation demonstrates Primis commitment to providing clean and safe video solutions in the advertising supply chain. The certification was achieved through independent validation by a third-party auditor and applies to Primis global operations. Primis adherence to TAGs strict standards shows support for the program and commitment to promoting a safer and cleaner advertising landscape.
Partners
growth-positive
Jukin Media Partners with Primis for Content Syndication
Primis has reached an agreement with Jukin Media to distribute Jukins programming across the Primis network. This partnership allows Jukin to extend its reach to new audiences and adds high-quality content to Primis video content library. The collaboration aims to benefit publishers and connect users to relevant and engaging content. Jukin Media is known for curating user-generated content that appeals to various verticals, and their videos have received over 100 billion views on social media. The partnership will allow Jukin to gain millions of impressions across thousands of domains. Both companies value leveraging innovative technology to provide powerful video content.
Partners
growth-positive
Primis Partners With Reuters for Content Syndication
Primis, The Video Discovery Platform, has upgraded its partnership with Reuters to distribute Reuters content across the Primis network. This partnership allows Primis to add high-quality news-oriented video content to its library and provide it to its publishing partners. Primis focuses on partnering with publishers that cover business, financial, national, and international topics, and Reuters excels in supplying news content in those areas. The partnership aims to connect publisher monetization strategies with high-performance content in a relevant framework. Primis leverages machine learning technology to serve consumers with video content they are likely to engage with. Reuters, founded in 1851, is the worlds largest multimedia news provider.
Partners
growth-positive
Primis to Support ID5 Universal ID
Primis, the video discovery platform, has joined ID5 to support their universal ID solution for improving user recognition in programmatic advertising. This partnership aligns with Primis values and allows them to extend their reach to millions of users each day across thousands of domains. The goal is to connect relevant advertisements to users without relying on invasive third-party cookies. ID5 is committed to building a privacy-first identity solution that empowers publishers to grow sustainable advertising revenue.
Partners
growth-positive
Universal McCann's Sekindo rebrands as Primis
Primis, formerly known as Sekindo, is an Israeli technological start-up that offers advanced advertising solutions and technological expertise to publishers. The company has experienced significant growth and expansion, establishing partnerships with over 3,000 websites globally. Primis recognized the increasing demand for video content and the challenges faced by publishers in delivering high-quality video placements. In response, the company invested in unifying their value proposition and providing an all-in-one native video solution. This solution simplifies the process for publishers to become quality video publishers, offering a fully native look and feel, intuitive dashboard, and customizable player. Primis aims to leverage its technology and relationships with websites to make a difference in the native video publishing industry.
PartnersExpand
growth-positive
Sekindo Makes Digital Advertising Easy with All Media
Sekindo, an advertising technology company, has expanded its operations to a new office in New York. The company aims to strengthen its position in the industry and improve customer relations through this expansion. Sekindo, part of Universal McCann, offers a proprietary platform that helps publishers monetize digital content and distribute videos across various platforms. With over 500 direct publisher relationships, Sekindo provides a comprehensive solution for programmatic advertising. The company was founded in 2007 and joined Universal McCann four years ago. The recent expansion has increased the employee count to over 60.
Expand
growth-positive
Sekindo Expands Its AdTech Operations to the U.S. with the Opening of a New York Office and Key Hires
Sekindo, a digital platform for online video, display, and mobile advertising, has announced the opening of a New York office, marking its first presence in the United States. The company has also hired Michael Farber, a seasoned AdTech executive, as Vice President of US Media. Farber, who previously served as Vice President of Business Development for CPXis programmatic AdTech division, bRealTime, will manage all aspects of Sekindos business development within the US. The move is seen as a significant advance in Sekindos position as a global solution for both advertisers and publishers.
ExpandManagement Changes
Primis Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 97 |
| Team members | 4 |
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Primis Internal
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Admin Info
| Confidence | 100/100 |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 513083147 |
| Crunchbase | sekindo |
| Phone | +97237686440 |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-01-15T00:00:00.000Z |
| Created | 2014-12-08T00:00:00.000Z |
| Claimed | Yes |
| Status detail | Acquired by Universal McCann on Jan, 2012 |