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Shimeba

Indoor Navigation System
Startup Mature Founded 2014 Automotive & Mobility Technologies
Last Update Sep 28, 2024

Shimeba News

1 article
Dec 26, 2019 · www.haaretz.com
growth-negative
Lost in the mall? Israeli startups have an app for you
Israeli startup Shimeba developed an app called EasyDizi for Dizengoff Center, a shopping mall in Tel Aviv, to provide indoor navigation. However, the market for navigation apps inside buildings did not gain momentum due to technology obstacles and the absence of an attractive business model. Now, a new generation of Israeli startups is focusing on indoor navigation for robots and drones. These startups are developing technologies using hardware solutions, WiFi, cellphone networks, magnetic fields, or a combination of these. Some startups mentioned in the article include Oriient, which uses the earths magnetic field, and IntraPosition, which uses the Ultra Wideband (UWB) protocol. The main challenge for these startups is competition from tech giants like Google, which may dominate the market with its Virtual Positioning System (VPS).
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