Singular News
6 articles
growth-negative
Israeli Tech Companies Sisense and Singular Firing Scores of Employees
Israel-based business analytics software unicorn Sisense is laying off 80 of its 900 employees worldwide, 20 of them from its local headquarters, as part of a strategy to prepare for the economic slowdown caused by the coronavirus crisis. The majority of the workers being fired are from the sales and marketing team. Sisense had recently experienced rapid growth and raised $100 million in a funding round led by Insight Partners. The company is estimated to have closed out 2019 with earnings of approximately $100 million. In 2019, Sisense also acquired data analytics company Periscope Inc. for over $100 million. The layoffs at Sisense are part of a trend among Israeli tech firms as they anticipate the impact of the coronavirus crisis.
Layoffs
growth-positive
Marketing data startup Singular raises $30M
Singular, a startup that unifies data for marketers, has raised $30 million in Series B funding. The company aims to create a layer on top of the marketing stack to help marketers make better decisions by integrating and analyzing data from various systems. Singular is already working with big names such as Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. The funding round was led by Norwest Venture Partners, with participation from General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest. Singulars ability to replace multiple analytics systems with a single platform is seen as unique and valuable in the marketing analytics market.
Investment
growth-positive
Singular: Snapchat and Twitter show better returns for mobile marketers
Singular has released its second annual index of the best return-on-investment (ROI) for mobile ads. The study ranks the top-performing mobile media sources on iOS and Android by 30-day ROI. Snapchat and Twitter showed growth on the index, with Snapchat moving to No. 6 for the highest ROI in the non-gaming category. iOS held its lead in the gaming category, but Android made significant headway in closing the gap. Googles AdWords reclaimed the top spot on Android from Facebook. The index analyzed data from 1,700 apps with $1 billion in revenue and 315 million installs. Singular is a mobile attribution and campaign analytics platform with customers including Lyft, Yelp, and Airbnb.
Customers
growth-positive
Singular & Apsalar Merge To Create The World's Most Powerful Unified Marketing Analytics Platform
Singular has completed its merger with Apsalar, creating a unified marketing analytics platform. The merger allows marketers to connect, measure, and optimize data from any marketing source, providing vital insights to drive ROI across mobile, desktop, and offline channels. The platform enables marketers to expose the ROI of each user touchpoint and unlock true multi-touch attribution modeling. The merged businesses will operate under the Singular brand, with Singular CEO & Co-Founder Gadi Eliashiv leading the company. The customers of the combined businesses include Lyft, Yelp, Walmart, Zynga, N3TWORK, Match Group, and LinkedIn.
Acquisition
growth-positive
Mobile analytics co Singular raises $15m
Israeli startup Singular has closed a $15 million Series A financing round to accelerate product development and support international expansion. The companys platform is used by data-oriented marketers at companies like Lyft, Twitter, Match.com, and Zynga. Singulars platform connects disparate data from various digital marketing solutions to provide actionable marketing insights and ROI calculations. The company has raised a total of $20 million to date. Singulars founders were previously senior executives at Onavo, a mobile apps analytics solutions company that was acquired by Facebook for $150 million. The funding will be used to further enhance the marketing analytics platform and empower marketers with more actionable insights.
Investment
growth-positive
Singular raises $5M from General Catalyst to simplify mobile marketing
Mobile marketing platform Singular has raised $5 million in seed funding to automate the way advertisers place and track ads. The companys software is designed to replace multiple marketing tools with a simple interface, including workflow management, analytics, and predictive tools. The funding round was backed by General Catalyst Partners, and the funds will be used to launch Singulars platform out of beta.
Investment
