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SodaStream

Homemade Soda and Sparkling Water System
Startup Acquired Founded 1991 Agriculture & Food Technologies
Last Update Sep 7, 2024

SodaStream News

23 articles
Dec 12, 2022 · en.globes.co.il
growth-negative
Sodastream laying off 200 in Israel
Sodastream, owned by PepsiCo, is laying off about 200 employees, following a previous layoff of 300 employees in October 2021. The majority of the layoffs will occur at the Idan Hanegev Industrial Park in southern Israel. The company attributes the layoffs to a return to pre-pandemic demand levels and volatile global market conditions. Sodastream plans to introduce efficiency measures and adapt to the new business reality. The company will provide support to the affected employees through severance payments and assistance in finding alternative jobs. Sodastream, which manufactures home carbonation devices and concentrates for making soda, currently employs around 3,000 people globally, with 2,000 of them in Israel. It sells its products in 48 countries.
Layoffs
Oct 26, 2021 · en.globes.co.il
growth-negative
SodaStream lays off 300 production workers
SodaStream, the Israeli home carbonation drinks manufacturer, is laying off 300 employees due to reduced demand. The layoffs will primarily affect production workers at the Rahat plant in the Negev. During the Covid-19 pandemic, SodaStream saw a rise in demand for its products and increased its production capabilities. However, as the pandemic continued, demand returned to its previous levels. SodaStream was acquired by PepsiCo in 2018 for $3.2 billion.
Layoffs
Jan 13, 2021 · www.foodbusinessnews.net
growth-positive
PepsiCo bringing bubly to SodaStream
PepsiCo is partnering with SodaStream to launch bubly drops for use in SodaStream machines. This marks the first co-branding partnership between the two companies in North America. The move comes as the sparkling water maker category is experiencing significant growth, with SodaStream being the global leader. PepsiCo acquired SodaStream in 2018 as part of its commitment to health and wellness through sustainable solutions. The partnership expands the usage occasions for the bubly brand, which has been successful since its introduction in 2018. The bubly drops are available in six flavors and can be purchased online and in select stores.
PartnersCustomers
Aug 2, 2020 · unitedwithisrael.org
growth-positive
Israeli Company SodaStream Creates New Breathing Machine to Fight COVID-19 United with Israel
SodaStream, the Israeli beverage company, has partnered with Hadassah hospital to develop a new COVID-19 breathing machine. The device, called StreamO2, delivers a high flow rate of oxygen mixed with air to patients noses, providing a low-cost alternative to invasive ventilators. The prototype has been approved for a clinical trial, and if successful, SodaStream plans to mass-produce it. The partnership between SodaStream and Hadassah hospital is a growth-positive move for the company, as it demonstrates their commitment to innovation and addressing the needs of COVID-19 patients. SodaStream was acquired by PepsiCo in a $3 billion acquisition in 2018.
PartnersExpand
Feb 4, 2020 · www.calcalistech.com
growth-positive
It's 2020, and SodaStream Is Taking on America
SodaStream, owned by PepsiCo, plans to rebrand itself in the U.S. and focus on promoting its carbonated water-making device. As part of its integration with PepsiCo, SodaStream will start selling syrups under PepsiCos brand Bubly. The company also plans to expand its facility in Rahat, Israel with an investment of NIS 400 million and recruit 500-700 additional employees. Despite being owned by PepsiCo, there are no major changes expected in SodaStreams operations. The companys former CEO, Daniel Birnbaum, is being investigated for insider trading violations, but the investigation is said to have no impact on SodaStreams operations. SodaStream aims to increase its market share in the U.S. and become PepsiCos 23rd brand in 2020.
CustomersPartnersInvestment
Nov 26, 2019 · www.timesofisrael.com
growth-positive
PepsiCo will expand SodaStream plant in southern Israel
PepsiCo plans to expand its plant in southern Israel with a $92 million investment, allowing the company to hire 1,000 more workers. The plant, which currently employs 1,500 people, was acquired by PepsiCo when it purchased SodaStream for $3.2 billion in August 2018.
Expand
Oct 27, 2019 · en.globes.co.il
growth-positive
SodaStream replacing plastic bottles with metal
SodaStream, controlled by Pepsico, plans to replace all of its plastic flavors bottles with metal bottles in an effort to reduce plastic waste. The companys plant in Ashkelon currently produces over 30 million plastic bottles annually, and this number is projected to grow by over 10% a year. The transition to metal bottles involves operational, marketing, and commercial difficulties, including an initial investment of several hundred million shekels. SodaStream is currently conducting an internal study to avoid passing the cost onto consumers. The company aims to eliminate the need for 200 million disposable plastic bottles in the next five years.
Investment
Oct 23, 2019 · www.calcalistech.com
growth-positive
SodaStream to Offer Concentrates for Homemade Pepsi, Mountain Dew
SodaStream International Ltd. will start offering concentrates for 10 of its parent company PepsiCo Inc.’s most popular soft drink brands. The main advantage will be a reduction in the use of disposable plastic bottles. The concentrates will be manufactured in Israel and initially available in Sweden and Norway. Distribution in Germany and France will begin in March 2020. PepsiCo acquired SodaStream for $3.2 billion last year.
CustomersPartners
Sep 19, 2019 · www.calcalistech.com
growth-negative
SodaStream to Strike in Solidarity With Global Climate Strike
SodaStream International Ltd., a PepsiCo-owned at-home water carbonation company, announced that it will go on strike as part of the Global Climate Strike. The company will shut down its global e-commerce and head office operations for 24 hours. SodaStream is known for its advocacy against single-use plastic bottles and has gained attention through controversial ad campaigns. The CEO, Daniel Birnbaum, recently stepped down after a 12-year tenure, and Eyal Shohat has taken over as the new CEO. SodaStream was acquired by PepsiCo in 2018, with Birnbaum crediting PepsiCo for understanding the demand for sustainable products. The strike is a demonstration of the companys commitment to environmental sustainability.
CustomersManagement Changes
Jan 28, 2019 · www.fairfieldcurrent.com
growth-positive
Stock Market News
MarketBeat offers best-in-class stock research tools, including portfolio monitoring, proprietary research reports, and stock screeners. The article promotes their services and encourages readers to sign up for a free trial. MarketBeat provides in-depth profiles and analysis for 20,000 public companies, real-time analyst ratings, insider transactions, and earnings data. The company aims to provide valuable information and analysis to help investors make informed decisions. The article does not mention any specific partners or customers. No investment or acquisition information is provided. The date of the event described in the article is not mentioned. Confidence level: 8
CustomersPartners
Jan 10, 2019 · www.adweek.com
growth-negative
SodaStream U.S. Marketing Chief Departs After 4 Months as PepsiCo Completes $3.2 Billion Acquisition
SodaStream, the Israel-based home carbonation company, recently parted ways with its top U.S. marketing executive, Maurice Herrera. The shakeup came only four months after Herrera arrived from Weight Watchers.
Management Changes
Dec 20, 2018 · en.globes.co.il
growth-positive
Sodastream CEO: We are setting up a factory in Gaza
Pepsico CEO Ramon Laguarta and Sodastream CEO Daniel Birnbaum spoke at the 2018 Globes Business Conference about Pepsicos acquisition of Sodastream for $3.2 billion. They revealed plans to set up a Sodastream plant in Gaza. Laguarta praised Israels achievements and stated that the acquisition filled a vacuum in the beverages market resulting from reduced use of plastic. He also mentioned Pepsicos mission to make the world a better place. Birnbaum emphasized the importance of diversity and integration between Jews and Arabs in Sodastreams plant, and announced plans for a production plant in Gaza. The article was published on December 20, 2018.
AcquisitionPartners
Dec 5, 2018 · www.timesofisrael.com
growth-positive
PepsiCo completes acquisition of Israel's SodaStream
PepsiCo has completed the acquisition of SodaStream, an Israeli company that makes machines to carbonate home tap water, for $3.2 billion. The acquisition allows PepsiCo to have a significant presence in the at-home marketplace and aligns with their goal of curbing plastic waste. SodaStream will be delisted from the Tel Aviv Stock Exchange and the Nasdaq. The deal also ensures that SodaStreams Israeli headquarters will be kept for 15 years. SodaStreams CEO, Daniel Birnbaum, believes that the acquisition will provide the company with access to resources and allow them to continue their mission of providing healthy and environmentally friendly beverage options.
Acquisition
Sep 13, 2018 · en.globes.co.il
growth-positive
Sodastream CEO to gain up to $95m from PepsiCo acquisition
PepsiCo plans to keep Sodastream CEO Daniel Birnbaum at the company after the acquisition is completed and will pay him a $35 million bonus. Birnbaum will also receive up to $95 million in bonuses and holds shares worth $20 million. Other Sodastream executives will receive a total of $1.9 million in cash bonuses, $3.6 million in capital bonuses, and $1.8 million in performance-linked bonuses. The acquisition of Sodastream by PepsiCo for $3.2 billion is pending approval from shareholders, who will meet on October 9 to approve the deal. All Sodastream employees will receive a total of $23.5 million in cash and shares as bonuses, with employees with one year or more of seniority receiving an additional $5,000 bonus.
Acquisition
Aug 21, 2018 · www.calcalistech.com
growth-positive
The Tel Aviv Stock Exchange the Day After PepsiCo's SodaStream Acquisition
PepsiCo is acquiring SodaStream for $3.2 billion, leading to the delisting of SodaStream from the Tel Aviv Stock Exchange. This acquisition is seen as a growth-positive move for PepsiCo. The article discusses the struggles of the Tel Aviv Stock Exchange and the decline in the number of Israeli companies listed. The acquisition by PepsiCo is expected to chart a new course for the exchange. The event took place on August 21, 2018.
AcquisitionPublic Trading
Aug 21, 2018 · en.globes.co.il
growth-positive
Sodastream to invest NIS 90m in expanding Negev factory
Sodastream International Ltd. has received grants totaling NIS 46 million from the state for investments amounting to NIS 400 million. The company plans to spend NIS 90 million on expanding its plant in the Idan Hanegev industrial zone and will receive an NIS 18 million state grant for this purpose. The Ministry of Economy and Industry regards Sodastreams plan as a model for integrating minorities in the employment cycle. Sodastreams activity in the Negev has created jobs for Bedouin women and strengthened the population in the region. Minister of Economy and Industry Eli Cohen praised Sodastreams commitment to Israel. Sodastream will invest NIS 50 million in expanding the Rahat plant within five years, hiring 160 new employees.
InvestmentExpand
Aug 20, 2018 · www.israel21c.org
growth-positive
PepsiCo to buy SodaStream for $3.2 billion
PepsiCo has agreed to acquire Israeli company SodaStream for $3.2 billion. The acquisition reflects PepsiCos campaign to find new ways to reach consumers and its growing emphasis on sparkling water. SodaStream experienced its most successful quarter, with sales of sparkling water maker units increasing by 22% and gas refill units growing by 17%. The deal is expected to close in January and is the third-largest acquisition of an Israeli company announced this year.
Acquisition
Aug 20, 2018 · fortune.com
growth-positive
PepsiCo Is Acquiring SodaStream for $3.2 Billion
PepsiCo has agreed to acquire SodaStream for $3.2 billion, adding healthier products to its portfolio and pushing an environmentally friendly agenda. The deal is expected to close by January 2019. SodaStream will be run as an independent division, and its current management team will remain intact. The acquisition allows PepsiCo to enter the in-home beverage creation market and expand its offerings beyond soda and snacks. SodaStream aligns with PepsiCos efforts to cater to consumers seeking healthier and more sustainable products. The deal gives SodaStream access to PepsiCos resources and distribution network. The acquisition is one of the last deals under the tenure of outgoing CEO Indra Nooyi. PepsiCo does not plan to put Pepsi products on the SodaStream platform.
Acquisition
Nov 29, 2017 · www.forbes.com
growth-positive
SodaStream Starts Selling A Boozy, Bubbly Concentrate, But Only In Germany
SodaStream, the worlds largest supplier of sparkling water, has launched a riesling-flavored wine concentrate in Germany. The concentrate is not marketed as champagne or sparkling wine but as an alcoholic base for celebratory drinks. It is only available online in Germany. The concentrate costs 5 euros per 200-ml bottle and is added directly to a glass of soda. SodaStream aims to make ordinary water more exciting and help consumers drink more water. The article also mentions other brands in the beverage industry, such as Evian and LaCroix.
Customers
Sep 22, 2015 · www.haaretz.com
growth-positive
SodaStream teams up with Bedouin town in offer to take in Syrian refugees
SodaStream International announces a joint effort to provide immediate asylum to refugees from Syria, pending Israeli authorities approval. The company, known for its home beverage machines, has been the target of the anti-Israeli boycott movement due to its factory in the West Bank settlement of Mishor Adumim. In response to business considerations, SodaStream relocated the factory to the Lehavim industrial zone. The new plant in Rahat, near the Negev Bedouin town, employs 30% of its workforce from the local community. The companys CEO, Daniel Birnbaum, who is the son of a Holocaust survivor, expressed his commitment to helping those in need and called on local business and municipal leaders to address the Syrian humanitarian crisis. The article does not mention any specific customers, partners, investors, or acquisition or investment amounts. The date of the event described in the article is not provided.
CustomersPartners
Apr 15, 2015 · fortune.com
growth-negative
SodaStream Thinks Cocktails Can Save the Company
SodaStream plans to launch the SodaStream Mix, a cloud-connected soda maker that can also make cocktails, in an effort to boost declining sales and attract more affluent consumers. The new product is aimed at adults who throw cocktail parties. SodaStream reported a 25% drop in global revenues, with U.S. revenues dropping almost 50%. The SodaStream Mix does not have a release date or price yet.
Customers
Nov 3, 2014 · the-gadgeteer.com
growth-positive
Personalize your SodaStream Play machine with a Skinit design - The Gadgeteer
SodaStream has introduced a new carbonator machine called the SodaStream Play, which is a more affordable alternative to the KitchenAid Sparkling Beverage Maker Powered by SodaStream. The Play machine can be customized with skins from Skinit, featuring various designs or personalized images. Some specially-marked Play boxes include a code for a free personalized skin. This allows customers to have a coordinated and stylish SodaStream machine for their kitchen at a lower cost than the KitchenAid version.
CustomersPartners
Oct 24, 2014 · www.forbes.com
growth-positive
Sodastream Surges After Cutting Small Deal With Pepsi
Sodastream International plans to test make-your-own versions of PepsiCo products, which could boost the companys performance and help Pepsi navigate the declining market for sugary soft drinks. The test run will feature health-conscious beverages and will launch in Orlando and Tampa. This move comes after Coca-Cola announced a deal with Keurig Green Mountain to introduce a Sodastream rival called Keurig Cold. Sodastreams sales have dropped sharply, and the partnership with Pepsi could ignite growth prospects for the company.
Partners