Start.io News
16 articles
growth-positive
StartApp Unveils Start.io: Repositioning and Introducing a Broader Strategy
Start.io, formerly known as StartApp, celebrates its 10th anniversary in the mobile ecosystem with significant achievements. The company has reached milestones of 25 billion software downloads and over one million integrated apps. Start.io introduces a new name and repositions itself as a mobile data platform, offering enhanced data-related capabilities for audience targeting and improved ROI. The company has developed an AI-driven audience product that leverages real-time data from one million mobile apps. Start.io aims to be a strategic stakeholder for its partners and customers, including mobile app developers, publishers, brands, advertisers, and brick and mortar companies.
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StartApp is Now Integrated in 500,000 Apps Worldwide
growth-positive
These Are The Best States For Dating App Users, Study Finds
StartApp, a mobile technology company, conducted a Global Dating Data Study to determine the best states for online daters. By analyzing data from over 114 million dating app users, they found that Nebraska and Maryland had the largest pool of daters, while Maine had the most balanced male-to-female ratio. Mississippi ranked second in gender balance. California had the highest percentage of dating app users and Texas, specifically Houston, had the highest density of dating app users. The study also revealed interesting insights about specific cities, such as San Francisco having a high proportion of dating app users who also use travel and news apps. Overall, the data showed that there are great dating opportunities all over the country.
Customers
growth-positive
StartApp Study Pinpoints the Regional Struggles for Dating App Users
Insights-driven mobile technologies company StartApp conducted a study on dating app users in the US to identify the best and worst states to find a date based on the male/female ratio. The study revealed that Alaska has the widest gender gap, while Maine has the most even balance. StartApp used its global database of over 1 billion monthly active app users to analyze user behavior and preferences. The study also highlighted the disparities in dating app usage across different regions and cities, with Chicago and Houston having the highest number of dating app users. StartApp aims to provide valuable insights into consumer behavior to enable partners to deliver fulfilling mobile experiences.
Customers
growth-positive
Atari partners with Mattel to bring Barbie-branded content to RollerCoaster Tycoon Touch
Atari has partnered with Mattel and mobile technologies firm StartApp to bring Barbie-branded content to its game RollerCoaster Tycoon Touch. The partnership will see Barbie-related restaurants, rides, and decorations available to place in players theme parks. These will be made available for free in card packs, or can be purchased directly from the in-game store. RollerCoaster Tycoon Touch is Ataris current flagship mobile title. It has now surpassed 10 million downloads since launching in February 2017.
Partners
growth-positive
StartApp Co-founder Gil Dudkiewicz on What it Means to Live in a Mobile World Her Campus
StartApp is an insights-driven mobile technologies company that connects partners with consumers through mobile data insights. They help partners understand mobile user behavior and create fulfilling mobile moments. StartApp was founded in 2010 and has since partnered with top brands like Yahoo!, Zillow, Mattel, and Uber. Their most memorable partnership is with Mattel, which led to the development of their digital content solution. StartApp aims to continue innovating and expanding globally in the next five years. The co-founder, Gil Dudkiewicz, believes in the importance of gender balance in the tech industry and StartApp celebrates its diverse workforce. They are currently hiring and value collaboration, creativity, and innovation.
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20 Tech Innovators to Watch in 2018
growth-positive
StartApp adds Kibo to Portfolio of Mobile Data Technologies
StartApp has acquired the assets of Kibo, a branded keyboard-based mobile engagement solutions company. This acquisition will allow StartApp to enhance its understanding of how end-users engage with mobile content and enable brands to connect with them on deeper levels. Kibo investors, including Cristiano Ronaldo, were informed of the acquisition. Kibo had raised over $11 million and earned more than 30 million downloads since its launch in 2014. StartApp plans to continue considering acquisitions that help its customers maximize opportunities to engage mobile users.
Partners
growth-positive
Data Helps Dating App WeMeet Spark A Long-Term Relationship With Users
Bel Media Group, an Israeli app publisher, faced low engagement and retention with its free dating app WeMeet. To address this issue, the company partnered with mobile marketing platform StartApp to enhance the in-app experience. StartApps tool called Soda allowed WeMeet to gather insights from its users and create more robust user profiles. By using Sodas targeting data, WeMeet improved its matching algorithm, resulting in better matches and increased user engagement. Additionally, WeMeet incorporated Sodas Bubbles feature, which added a real-time quiz to suggest conversation topics. After integrating Soda, WeMeet saw a 30% increase in time spent in the app, as well as improvements in user retention. The increased engagement and retention positively impacted Bel Media Groups ad revenue.
Customers
growth-positive
Ariel Shimoni, StartApp
The article features Ariel Shimoni, StartApps Director of Virtual Reality, discussing his passion for technology and innovation in the online advertising industry. StartApp has joined IABs Mobile Center of Excellence, which is seen as a growth-positive move for the company. The key theme of the article is the opportunities for brands in virtual reality. The article does not mention any specific partners, customers, valuation amount, acquisition amount, investment amount, layoffs, or date of the event. Confidence level: 8
Partners
growth-positive
Mattel brands get more digital with StartApp
StartApp, a mobile tech company based in New York, has partnered with Mattel to develop digital experiences for brands like Barbie and Hot Wheels. StartApp will act as Mattels premier licensee to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps. This collaboration is a growth-positive move for StartApp. Mattel has been making significant strides in the digital world, partnering with other companies and acquiring tablet-maker Fuhu. StartApp partners with over 280,000 applications and has a database of more than 1.5 billion mobile users worldwide.
Partners
http://www.martechadvisor.com/news/startapp-collaborates-with-inneractive-to-offer-a-programmatic-video-exchange/
growth-positive
StartApp celebrates 350 million monthly active users
StartApp, a mobile ad platform, has reached the milestone of 350 million monthly active users (MAU) with 150,000 integrated apps. The New York-based company, founded in 2010, has over 500 active advertisers. StartApp helps publishers monetize, distribute, and advertise apps and mobile websites. The company aims to continue its growth by focusing on innovation, new product offerings, and expanding worldwide. The article also mentions the upcoming Pocket Gamer Connects Toronto conference.
Customers
StartApp Hits 250 Million Monthly Active Users, 100K Integrated Apps - Adotas
growth-positive
Startapp Announced their New Advertisers Portal & iOS Support
StartApp, a mobile advertising platform, has announced the introduction of their iOS SDK to attract new iOS developers. They are also offering bonuses for iOS developers who integrate the SDK. StartApps advertiser portal allows advertisers to run cost-per-click campaigns on both Android and iOS, with various ad types available. Advertisers have full control over campaign execution and can track their campaigns success on StartApps advertiser dashboard. The article encourages interested parties to register on the self-serve advertisers portal.
PartnersCustomers
growth-positive
Mobile ad co StartApp raises $4.3m
Android apps ad company StartApp Ltd. has raised $4.3 million in a financing round led by Ascent Partners and Cedar Fund. The company plans to use the proceeds to expand its development, improve its model, and offer efficient profitable solutions for Android app developers. StartApp provides Android smartphone owners with an additional search option and browser bookmarks, monetizing downloads directly to allow developers to keep their apps free of charge or free of advertisement. StartApps solution has already been implemented into 1,500 Android apps, which have collectively achieved more than 50 million downloads. The company aims to further grow and create more partnerships in the near future.
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