Sweet Victory News
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9 out of every 10 participants reported that they had cut down on their sweet intake and lost weight using Sweet Victory Gum.
Sweet Victory, Ltd., a FoodTech start-up, has developed a botanical chewing gum designed to curb sugar cravings and support weight loss. A consumer study showed that over 80% of participants reduced their sweet intake, and nearly 90% experienced weight loss. The gum uses gymnema, a natural botanical known as the sugar destroyer, to block sweetness receptors and slow sugar absorption. The product has been well-received, with 70% of users finding it innovative and effective. Sweet Victory has raised $1.5 million from CPT Capital, UK, and is a finalist in the Most Innovative Finished Nutraceutical Product category at the Vitafoods Startup Innovation Challenge 2023. The event will take place in Geneva from May 9-11, 2023.
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Sweet Victory launches new botanical-infused gum to stop sugar cravings
Sweet Victory, Ltd., an Israeli start-up, has developed a line of botanical-infused chewing gums designed to curb sugar cravings by blocking sugar receptors on the tongue. Co-founded by Shimrit Lev and Gitit Lahav, the gum uses gymnema, an Indian botanical known for its effects on glucose metabolism. The gum is manufactured in Italy and has been successfully piloted at the Sheba Medical Center in Israel. It is currently available in Panama, France, and Israel, with plans to expand to the USA and globally. The product aims to help consumers manage their sugar intake and develop healthier eating habits.
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New chewing gum helps you resist sugary foods
Israeli company Sweet Victory has developed a patented mint-flavored chewing gum that blocks sugar receptors on the tongue for up to two hours, making sweet foods taste terrible. The gum contains extracts from the Indian ayurvedic remedy Gymnema Sylvestre, which has been shown to stabilize blood-sugar levels. Sweet Victory is currently being sold in the Philippines and New Zealand, with plans to expand to 12 countries by the end of 2021. The company is also conducting clinical research to measure the gums effect on sugar cravings in people with diabetes. Sweet Victory is manufactured in Italy due to a lack of authorized gum factories in Israel.
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