CrazyLabs News
26 articles
growth-positive
Nir Miretzky, Head of Innovation and AI at CrazyLabs, joined CTech to discuss how AI is impacting the game production process.
CrazyLabs, a leading publisher in mobile and hyper-casual gaming, is leveraging AI to enhance its game production process. According to Nir Miretzky, Head of Innovation and AI at CrazyLabs, AI is primarily used in the production phase rather than in game design or experience. The company has achieved 7 billion downloads, emphasizing the importance of internationalization in reaching a vast audience. AI facilitates easier translation and localization of games, marketing materials, and app store content, allowing game designers and producers to explore new genres and stories. The discussion took place at Gaming 2024, an event hosted by Calcalist in collaboration with Google and Playtika.
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Office Tour: CrazyLabs Offices - Tel Aviv
Shirli Zamir Design Studio completed a bright, open and warm space for the CrazyLabs offices in Tel Aviv, Israel. CrazyLabs is a top casual and hyper-casual mobile games developer and publisher. The office design creates a playful sense with a strong color palette, textures, and materials. The space is designed to be inviting, fun, and promote socialization. The terrace serves as an alternative workspace, rest area, and space for informal meetings. The design incorporates 3D graphics and biophilia to create a vibrant and uplifting atmosphere.
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growth-positive
How did Multi Maze 3D go from high CPI to a worldwide profitable hit?
The article discusses how CrazyLabs helped the game Multi Maze 3D become a global success with over 20 million downloads. Despite having high costs-per-install (CPI), the game reached the top of the charts in multiple countries. CrazyLabs worked with the game development studio RoboFruits Games to optimize the games performance and monetization. They focused on reducing the CPI and increasing the average revenue per user (ARPU) through various strategies such as adding challenges, boss levels, and features that remove idle time. These changes led to a decrease in CPI and an increase in ARPU, allowing the game to scale and achieve success. The article highlights the collaboration between CrazyLabs and RoboFruits Games as a key factor in the games success.
Partners
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Interview: CrazyLabs on accelerating game development in the Hyper Casual space in India
CrazyLabs, a publisher specializing in hyper-casual games, is looking to expand game development in India. The company focuses on creating lightweight simulation games that are easy to play and appeal to a wide demographic. They have acquired independent studios in India and are leveraging the countrys game development talent and cost advantages. CrazyLabs aims to increase the popularity of hyper-casual gaming in India by launching titles that have been successful in the West. The primary form of monetization for hyper-casual games is advertisements. CrazyLabs has also established accelerators called CrazyHubs to support and mentor indie developers in India. The company follows a fast development cycle and uses concept trailers and advertising to determine which games to pursue. Discarded ideas are seen as part of the process and developers are encouraged to learn from them.
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growth-positive
הבעלים של קרייזי לאבס מתכננת 37 רכישות חדשות בשנה הקרובה כלכליסט
Swedish company Embracer Group has announced its plans to acquire 37 more gaming companies in the next year, following its acquisition of 37 companies in the past 12 months. The company aims to release 25 AAA games in the next five years and currently has nearly 200 games in development. Embracer Group is known for its subsidiaries THQ Nordic and Gearbox Software, the latter of which was acquired for $1.3 billion. In August, Embracer acquired Israeli mobile developer CrazyLabs. The company emphasizes quality in its acquisitions and game development processes.
Acquisition
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Embracer enters into an agreement to acquire CrazyLabs
Embracer Group AB has entered into an agreement to acquire CrazyLabs Ltd., an Israel-based publisher and developer of mobile games. CrazyLabs is one of the top hyper-casual publishers and was the 3rd most downloaded publisher in all of mobile games in 2020. The acquisition will improve Embracers publishing capabilities within mobile and create additional M&A opportunities. CrazyLabs will operate as an independent group under DECA Games, a subsidiary of Embracer Group. The completion of the transaction is expected to take place during the second quarter of Embracers financial year.
Acquisition
growth-positive
CrazyLabs acquires hypercasual studio Firescore Interactive
Mobile publisher CrazyLabs has acquired Mumbai-based developer Firescore Interactive as part of its strategy to expand its presence in India. The acquisition is described as a multi-million-dollar deal. CrazyLabs has previously published three of Firescores games and worked with the company to launch a hypercasual gaming accelerator in India. Firescores success has confirmed CrazyLabs belief in the Indian market and its talent pool. The acquisition marks the beginning of CrazyLabs expansion in India.
Acquisition
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CrazyLabs shares what makes hypercausal gaming so appealing
CrazyLabs, a gaming company, is experiencing growth in the hypercasual genre of games. The company has reached 1 billion downloads and has 100 million monthly users. The hypercasual genre accounts for 31% of CrazyLabs downloads. Founder and CEO Sagi Schliesser believes that hypercasual games grow much faster than any other gaming genre. CrazyLabs plans to focus on the hypercasual market to continue its growth. The article does not mention any specific partners, customers, valuation amount, acquisition amount, investment amount, layoffs, or date of the event.
Customers
growth-positive
חברת הגיימינג קרייזי לאבס שילמה 20 מיליון דולר למייסד שפוטר בלעדי
CrazyLabs, a mobile gaming company, has acquired the shares of one of its co-founders, Oren Koshnir, for $20 million. The acquisition was part of a settlement agreement following a long-standing dispute between the companys founders. CrazyLabs develops and distributes casual mobile games and has received investments totaling $13.5 million from various funds. The companys games have reached over 4.5 billion downloads. The settlement agreement also includes the possibility of an additional $14 million payment if the company is sold or dividends exceeding $100 million are distributed. The agreement was revealed as part of a lawsuit filed against Koshnir by his former lawyer.
Acquisition
growth-positive
The hypercasual publishing process: The story of Phone Case DIY
CrazyLabs, a game publishing company, has seen an increase in pitches and prototypes from game studios in 2020. They partnered with Crikey, the studio behind Phone Case DIY, to turn it into a hypercasual game. The game went through marketability tests and showed promising results. CrazyLabs provided the necessary skills and improvements to make the game successful. The games retention numbers increased, and it reached the #1 spot. Crikey emphasized the importance of listening to the publishing managers feedback. CrazyLabs is accepting pitches from gaming studios.
Partners
growth-positive
CrazyLabs invests $500,000 in Indian hypercasual game accelerator
CrazyLabs is investing $500,000 in CrazyHub, a new accelerator for hypercasual games in India. The investment shows the companys confidence in Indian game developers and the growing potential of the Indian market. CrazyLabs has shifted its focus from educational games to hypercasual games and has seen success with titles developed in India. CrazyHub, in partnership with Firescore Interactive, will provide guidance, advisory meetings, and mentorship to local developers and studios. The program will offer a revenue share plan for games developed within the program time period. CrazyLabs expects to surpass $100 million in revenue in 2020.
InvestmentPartners
growth-positive
PGC Digital: Crazy Labs explains why ASMR Slicing is so successful two months after launch
Crazy Labs, a mobile gaming publisher, has seen significant growth with its games being downloaded over 3 billion times. One of its successful titles, ASMR Slicing, has reached 42 million installs since its release in April 2020. The game is based on the popular trend of kinetic sand cutting videos and aims to provide a satisfying experience for users. Crazy Labs plans to attract more players through advanced user acquisition strategies and by combining the game with YouTube videos. The company sees great potential in the ASMR community and aims to continue scaling the games success.
Customers
growth-positive
Over 500 Crazy Labs games generate more than 3 billion downloads Game World Observer
Crazy Labs, a label of the Israeli publisher TabTale, announced that the installs of its hyper-casual titles have exceeded 3 billion. The company has launched over 500 games in the past 6 years, with some of its bestsellers being Dentist Bling, Soap Cutting, and My Horse Stories. Crazy Labs is currently one of the top 5 mobile publishers. The article highlights the success of publishers with big portfolios in the hyper-casual niche, mentioning France-based Voodoo as another example. Crazy Labs focuses on mobile games for teenagers and adults, while TabTale specializes in games for children. The companys growth is seen as positive.
CustomersPartners
growth-positive
TabTale changes its name to Crazy Labs with focus on hyper-casual mobile games
Israeli company TabTale is changing its name to Crazy Labs to reflect its new focus on hyper-casual, casual, and licensed mobile games. The company has been successful in the kids educational games market, with 2.6 billion downloads, but has shifted its focus in recent years. Crazy Labs has announced partnerships with Sony Pictures to release mobile games based on the upcoming films Charlie’s Angels and Jumanji: The Next Level. The company has seen significant growth in revenue, with a run rate close to $100 million, and has over 80 million monthly active users. TabTale/Crazy Labs has 230 employees across studios in Israel, Macedonia, China, and Ukraine.
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growth-positive
Crazy Labs offers $500,000 signing bonus for hyper casual indie devs
Crazy Labs, a TabTale brand, has announced its official Summer Blitz, investing $500,000 in indie game developers looking to publish their Hyper Casual mobile games. Developers who send a successful game will receive up to $50,000 signing bonus. The company aims to support indie developers and push them forward in the highly competitive app stores. The Hyper Casual Summer Blitz will continue throughout the summer, with submissions open until September 15, 2019.
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TabTale on the state of hyper-casual and how it's found success
TabTale, a mobile game publisher, has been discussing the rise of hyper-casual games and the opportunities they present. Hyper-casual games are designed to be easy to learn and have a difficulty curve that makes players feel like they are improving. They are also designed to be played on mobile devices, making them a perfect fit for the current gaming market. TabTale has been successful in this space, with its game Run Sausage Run receiving 80 million downloads worldwide. The company is looking to expand its portfolio and is seeking developers who can create engaging hyper-casual games.
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ZAG Taps TabTale for First Official 'Miraculous Ladybug' Mobile Game
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Games co TabTale exceeds 1.2 billion downloads
Israeli childrens games developer TabTale has experienced significant growth since its founding in 2010, with 1.2 billion downloads to date. The company aims to position itself as one of the worlds leading games companies and has aggressive growth plans until 2020. TabTale has made several acquisitions, including Tocca Boca, Level Bit, Sunstorm Games, Coco Play, and Kids Games Club. The company has rejected acquisition offers and plans to continue its organic and acquisition-based growth strategies. TabTales revenue totaled $65 million in 2016, and it has been profitable since 2012. The company focuses on creating enjoyable games for children aged 2-13 and plans to launch a line of super-casual games. TabTale is also exploring partnerships with toy companies and deals for developing animation series based on its game characters.
AcquisitionInvestment
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TabTale crosses a billion downloads for kids mobile games and apps
TabTale, a mobile game developer and publisher, has announced that its kids games and apps have reached 1 billion downloads on Google Play and iOS. The Tel Aviv-based company has over 40 million monthly active users and offers more than 350 games and apps. TabTale focuses on creating free-to-play casual family apps for young children and complies with laws restricting access for children to online games. The milestone of 1 billion downloads is seen as a huge affirmation of TabTales overall mission and reputation. The company prides itself on being one of the few successful independent game development studios and has been able to sustain organic growth while expanding internationally. TabTales umbrella also includes other brands such as Crazy Labs, Sunstorm, and Coco Play, which cater to different demographics.
Customers
growth-positive
TabTale in talks to buy Swedish game co
TabTale, an Israeli app developer, is in the process of acquiring Toca Boca, a Swedish studio developing educational applications and games, for $60-120 million. Toca Boca has registered 70 million downloads and saw its net profits rise by 28% in 2014. TabTale, founded in 2010, is considered one of the leading app developers and distributors in the world. The company has raised $13.5 million so far and is expected to complete another round of funding worth several dozen million dollars. TabTale has previously acquired other gaming companies, but this acquisition is its largest. The target audience for TabTales games is between the ages of 7 and 13.
Acquisition
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App Annie ranks TabTale as Israel's top app
TabTale, an Israeli start-up and developer of mobile games for kids, is the leading independent app distributor in Israel in terms of revenue and downloads. The company has already acquired three gaming companies and has developed over 300 games that have been downloaded more than 500 million times. TabTale has 40 million active users each month and is one of Israels leading game companies. The majority of the top app distributors in Israel are gaming app developers, with 45% of downloads and 65% of revenue coming from gaming. The report does not disclose precise numbers, only rankings.
AcquisitionCustomers
growth-positive
TabTale Buys Rival Sunstorm As Mobile Gaming For Kids Consolidates
TabTale, the Israel-based kids’ gaming and educational app publisher, has acquired Sunstorm Games, makers of casual gaming apps for kids, for up to $6 million. This is TabTale’s first U.S. acquisition. TabTale already has a strong presence in the U.S. market, with the majority of its 40 million monthly active users located there. TabTale has seen 600 million downloads of its titles globally, putting it in the top 10 of all games publishers. The acquisition of Sunstorm Games will enrich TabTales portfolio and expand its worldwide reach. TabTale CEO Sagi Schliesser expressed excitement about collaborating with Sunstorm and continuing to develop the best mobile games for their loyal customers. This acquisition demonstrates the growth-positive impact on TabTale.
Acquisition
growth-positive
Israel's TabTale acquires Serbian studio as kids-game studio targets older audiences
Israel mobile gaming company TabTale has acquired Serbian game development studio Level Bit. TabTale plans to invest in internal game development with the money from its kids games publishing success. Level Bit will make games under TabTales brand, Crazy Labs, which focuses on games for older audiences. TabTale has raised a total of $13.5 million to date from investors including Qualcomm Ventures and Magma Venture Partners.
Acquisition
growth-positive
Social Media Marketing Trends, Latest News & Tips Adweek
Children’s app publisher TabTale has announced its acquisition of Coco Play Limited, a Hong Kong and China-based developer of educational apps and games for children. The acquisition will help TabTale expand its overall global presence and bring Coco Plays two million monthly active users into its community.
Acquisition
growth-positive
TabTale Raises $12M in Funding - FinSMEs
TabTale, a Tel Aviv-based maker of apps for children, has raised $12m in funding. The round was co-led by Qualcomm Ventures and Magma Venture Partners, with participation from Vintage Investment Ventures and other private investors. The company plans to use the capital for acquiring gaming companies and hiring personnel. TabTale, which acquired app developer Kids Games Club in January 2013, is considering further acquisitions that complement its organic growth.
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growth-positive
Youth App Maker TabTale Buys Kids Games Club For $3-4M, Preps New Buying Club Model
TabTale, a publisher of childrens and family apps, has acquired Kids Games Club for a reported $3 million - $4 million. The two companies have produced nearly 200 apps with close to 100 million downloads. TabTale CEO Sagi Schliesser states that both companies were profitable before the acquisition and are still in the early stage of growth. TabTale and Kids Games Club are complementary, with TabTale focusing on tablet apps and stories while Kids Games Club specializes in games and educational interactive content for smartphones. The companies are looking to expand their user base to include older age groups and are exploring new revenue models, including subscription-based services. TabTale also plans to grow its international presence by adding localized language support.
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