The Right Cup Overview
The Right Cup has developed a fruit-flavored cup that tricks the brain into believing that plain water is flavored. The perception of flavor is the result of a combination of scent and taste. While the tongue recognizes five primary taste sensations (sweet, bitter, sour, salty, and umami), the sense of smell is actually responsible for 80% of the flavor experience. The Right Cup inserts the same FDA-approved aromatic fruit flavors used by beverage companies in their drinks directly into the cup itself. The cups design positions the nose directly over the opening, allowing it to fully experience the fruit aroma while enabling the tongue to detect a hint of sweetness.
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| Sector | Agriculture & Food Technologies |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | — |
| Rounds | — |
| Investors | — |
Team Members
0
Web & Social Links
| Website | therightcup.company.site/?fbclid=IwZXh0bgNhZW0CMTAAAR24_DKiDnlZNlXspQnLee0SKgZQS3Oh8JSNENzZh2r7OWJYs6oCcdYj8Do_aem_dR7pIxvmKrwn9_74hjcwlA |
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The Right Cup Business
Sector
Agriculture & Food TechnologiesFood TechFood ProcessingTarget Customer
—Core Technology
—The Right Cup Financials
The Right Cup Lifecycle
The Right Cup News
0 articlesNo news articles.
The Right Cup Team
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The Right Cup Internal
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Admin Info
| Confidence | 92/100 |
| Missing | markets, not claimed |
| Last update | 2021-04-26T00:00:00.000Z |
| Claimed | Yes |
| Hidden | Pending approval (visible: 0) |