Toya Overview
Toya is a female-led studio that develops video games and virtual goods inspired by the life stories of pioneering women. The company is currently focusing on Roblox, a powerful community-driven platform featuring democratic gameplay and an avid female audience. Toya’s games include My Farm, a farming game simulating the economics of multinational farms; and Miraculous, a Roblox game with superheroes as characters. Toya is committed to creating realms where players are not bound by the constraints of an imperfect world and can unlock their creativity and potential. Toya’s approach centers on developing nonlinear, open-ended games that showcase inspiring role models while enabling players to learn the critical skills necessary for succeeding in the outside world.
Cumulative Funding Raised Over Time ($)
$1.0MJan 2018
$2.0MJan 2019
$6.0MSep 2021
$6.0MSep 2022
Latest News
growth-positive
Toya and Dove design Roblox game to foster girls' self esteem
Toya, a female-led games studio, has partnered with Dove to launch a game on Roblox called Super U Story. The game aims to address unrealistic beauty ideals, especially on social media, and promote body confidence and diversity. Designed for girls ages 9 to 16, Super U Story features characters with diverse bodies, skin tones, abilities, and conditions. Through gameplay and in-game messages, players are encouraged to reflect on their own body confidence and reject unrealistic standards. The partnership between Toya and Dove was developed with support from Doves research, which found that a lack of diversity in video games negatively impacts the self-esteem of female gamers. Toya aims to create an experience that sparks conversations and helps the next generation avoid self-hatred and body image issues.
Partners
growth-positive
Female-founded gaming studio Toya raises $4 million to fuel diverse growth on Roblox
Israeli startup Toya, a Roblox-focused gaming and female-founded gaming studio, has raised $4 million in a funding round led by Drive by DraftKings. The investment will be used to enhance Toyas product offering, integrate new titles onto its platform, and expand hiring and partnerships efforts. Toyas user base has grown over 100 times since the beginning of the year, with over 200 million game visits. The company aims to create inclusive games for girls and women on user-generated platforms like Roblox. The funding round also included participation from Remagine Ventures, Powerhouse Capital, Craig Sherman (early Roblox investor), and NFL legend Eli Manning. Drive by DraftKings CEO Meredith McPherron will join Toyas Board of Directors.
InvestmentPartners
growth-positive
Toya's Miraculous Ladybug gets 100M plays on Roblox
Toya Studio and Zag Games announced that their Roblox game Miraculous RP: Quests of Ladybug & Cat Noir has exceeded 100 million plays in just seven weeks. The game is based on the animated TV series Miraculous: Tales of Ladybug & Cat Noir. Toya Studio, a female-led publisher and developer, collaborated with Zag Games to develop the game. The games success on the Roblox platform demonstrates the power of the platform and the popularity of Roblox games. The game received positive feedback from players and achieved high user engagement. Toya Studio plans to add new content and host live events in the future. The success of the game validates Toya Studios mission of creating inclusive and diverse games for girls, boys, and young adults.
CustomersPartners
growth-positive
Israeli gaming company Toya found a home in the Roblox community
Shares of Roblox Corp closed up 54.4% in its NYSE trading debut, valuing the company at $45.2 billion. The article discusses Roblox as a game, social network, content distribution channel, game development ecosystem, and digital store. It highlights the growing commercial activity on the platform through user-generated content. Toya, an Israel-based company, is mentioned as one of the enterprises creating games for Roblox. The article also mentions Robloxs unique approach to user-generated content and its appeal to developers. The CEO of Toya praises Robloxs flexibility and access to an existing audience. The article concludes with a discussion on Robloxs decision to go public and the CEOs commitment to democratization.
CustomersPartners
growth-positive
Israel's Toya creates social games for girls on Roblox
Toya, a game studio that makes social games on top of Roblox, is focused on creating games for girls and women. With Roblox having a large user base, Toya saw an opportunity to provide more diversity in the platform by introducing more female avatars and characters. The company has released successful prototypes on Roblox and has received funding from investors including Mike Vorhaus. Toya is currently raising another round of funding. While the platform takes a large cut of revenues, Toya benefits from organic exposure and immediate feedback from the community. The company is targeting kids aged seven to 14 and aims to increase the visibility of female characters in gaming.
Customers
| Sector | Media & Entertainment Technologies |
Funding
| Total funding | $6M |
| Last funding | Undisclosed |
| Stage | Seed |
| Rounds | 4 |
| Investors | 9 |
Team Members
4
Employees: 11-50
Web & Social Links
| Website | www.toyaplay.com |
Locations
Eduard Bernstein St 18, Tel Aviv-Yafo, Israel
Photos & Videos
3 item(s)
Toya Business
Business models
B2C
Product stage
Released
Employees
11-50
Sector
Education & Knowledge TechnologiesAssessment & VerificationMedia & Entertainment TechnologiesDigital Content Engagement & EntertainmentTarget Customer
ConsumersDemographics & FamilyY-GEN & Z-GENTeenagers & Young AdultsChildrenRecreational & LifestyleGamersMedia & EntertainmentGaming IndustryVirtual WorldCore Technology
Platforms & InterfacesSoftwareTags (12)
gamesedutainmentwomenmetaverseparentschildrenchild-developmentedtechsimulationinteractivesocial-gamesfemtechGeographic Markets
GlobalToya Financials
$6M
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
Seed
Funding stage
4
Total rounds
9
Investors
Cumulative Funding Raised Over Time ($)
$1.0MJan 2018
$2.0MJan 2019
$6.0MSep 2021
$6.0MSep 2022
Private Equity Funding
SAFE
Sep 2022
Undisclosed
Overwolf Creators Fund
Undisclosed Round
Sep 2021
$4M
Drive by DraftKings, (Lead)
,
Eli Manning, Remagine Ventures, 1Up, Powerhouse Ventures, Meritech Capital Partners
Undisclosed Round
Jan 2019
$1M
Mike Vorhaus
Seed
Jan 2018
$1M
Fundit
Toya Lifecycle
Cumulative Funding Raised Over Time
$1.0MJan 2018
$2.0MJan 2019
$6.0MSep 2021
$6.0MSep 2022
All Events
SAFE
Sep 2022
Undisclosed
Overwolf Creators Fund
Undisclosed Round
Sep 2021
$4M
Drive by DraftKings, (Lead)
,
Eli Manning, Remagine Ventures, 1Up, Powerhouse Ventures, Meritech Capital Partners
Undisclosed Round
Jan 2019
$1M
Mike Vorhaus
Seed
Jan 2018
$1M
Fundit
Toya News
10 articles
growth-positive
Toya and Dove design Roblox game to foster girls' self esteem
Toya, a female-led games studio, has partnered with Dove to launch a game on Roblox called Super U Story. The game aims to address unrealistic beauty ideals, especially on social media, and promote body confidence and diversity. Designed for girls ages 9 to 16, Super U Story features characters with diverse bodies, skin tones, abilities, and conditions. Through gameplay and in-game messages, players are encouraged to reflect on their own body confidence and reject unrealistic standards. The partnership between Toya and Dove was developed with support from Doves research, which found that a lack of diversity in video games negatively impacts the self-esteem of female gamers. Toya aims to create an experience that sparks conversations and helps the next generation avoid self-hatred and body image issues.
Partners
growth-positive
Female-founded gaming studio Toya raises $4 million to fuel diverse growth on Roblox
Israeli startup Toya, a Roblox-focused gaming and female-founded gaming studio, has raised $4 million in a funding round led by Drive by DraftKings. The investment will be used to enhance Toyas product offering, integrate new titles onto its platform, and expand hiring and partnerships efforts. Toyas user base has grown over 100 times since the beginning of the year, with over 200 million game visits. The company aims to create inclusive games for girls and women on user-generated platforms like Roblox. The funding round also included participation from Remagine Ventures, Powerhouse Capital, Craig Sherman (early Roblox investor), and NFL legend Eli Manning. Drive by DraftKings CEO Meredith McPherron will join Toyas Board of Directors.
InvestmentPartners
growth-positive
Toya's Miraculous Ladybug gets 100M plays on Roblox
Toya Studio and Zag Games announced that their Roblox game Miraculous RP: Quests of Ladybug & Cat Noir has exceeded 100 million plays in just seven weeks. The game is based on the animated TV series Miraculous: Tales of Ladybug & Cat Noir. Toya Studio, a female-led publisher and developer, collaborated with Zag Games to develop the game. The games success on the Roblox platform demonstrates the power of the platform and the popularity of Roblox games. The game received positive feedback from players and achieved high user engagement. Toya Studio plans to add new content and host live events in the future. The success of the game validates Toya Studios mission of creating inclusive and diverse games for girls, boys, and young adults.
CustomersPartners
growth-positive
Israeli gaming company Toya found a home in the Roblox community
Shares of Roblox Corp closed up 54.4% in its NYSE trading debut, valuing the company at $45.2 billion. The article discusses Roblox as a game, social network, content distribution channel, game development ecosystem, and digital store. It highlights the growing commercial activity on the platform through user-generated content. Toya, an Israel-based company, is mentioned as one of the enterprises creating games for Roblox. The article also mentions Robloxs unique approach to user-generated content and its appeal to developers. The CEO of Toya praises Robloxs flexibility and access to an existing audience. The article concludes with a discussion on Robloxs decision to go public and the CEOs commitment to democratization.
CustomersPartners
growth-positive
Israel's Toya creates social games for girls on Roblox
Toya, a game studio that makes social games on top of Roblox, is focused on creating games for girls and women. With Roblox having a large user base, Toya saw an opportunity to provide more diversity in the platform by introducing more female avatars and characters. The company has released successful prototypes on Roblox and has received funding from investors including Mike Vorhaus. Toya is currently raising another round of funding. While the platform takes a large cut of revenues, Toya benefits from organic exposure and immediate feedback from the community. The company is targeting kids aged seven to 14 and aims to increase the visibility of female characters in gaming.
Customers
growth-positive
Toya is centering girls in gaming - Women's Media Center
Tel Aviv-based digital studio Toya aims to transform the gaming experience for girls around the world by offering non-stereotypical gaming experiences with female protagonists and multicultural, multinational characters. The company believes that the presence of female characters in games enables girls to express themselves more and creates a friendlier environment for experimentation. Toyas games are inspired by the life stories and achievements of pioneering women, and they aim to provide ethnic and national representation in their games. The company recently released a farm game featuring female farmers from different cultures and a female cover of Old McDonald Had a Farm to convey empowering messages to a younger audience.
Customers
growth-positive
Jen Welter, First Female NFL Coach, Teams Up with Toya to Create Football Video Game Series for Girls
TOYA, a publisher and developer of entertainment and video games, has partnered with Dr. Jen Welter to create the Coach Jen game series. The series consists of three games inspired by Welters Grrridiron Girls Flag Football camps. The first game, Touchdown Battle, was released on the Minecraft Marketplace. The second game, Obstacle Combo, will be released in October, and the third game, Football Camp, will be released in November. TOYA aims to encourage all children, especially young girls, to participate in sports like football. The company focuses on creating non-stereotypical entertainment with strong female protagonists. TOYA has previously released seven games in the Minecraft world and is dedicated to providing a different gaming experience for grade-school-age girls. The company was founded by Anat Shperling and Yifat Anzelevich.
Partners
growth-positive
Aspiring girls
Toya-Play, a mobile game company, is using digital games to introduce children to the life stories of women who changed the world. The company aims to empower girls and educate young boys about the abilities of girls. Their first game, based on the popular Minecraft platform, follows the life of a nature researcher in Africa. Toya-Play is not specifically trying to encourage girls to enter STEM fields, but rather to make them aware of all the possibilities available to them. The founders believe that games targeted at girls about hair styling and makeup serve as a significant development barrier. Toya-Play recently graduated from a Tel Aviv accelerator and is currently meeting with potential investors.
Customers
growth-positive
When I grow up, I want to be ...
Toya-Play a Difference, an Israeli company, is developing mobile games to introduce children to the life stories of women who changed the world. The games are designed to help girls realize their full potential and educate young boys about the abilities of girls. The first game, based on the popular Minecraft platform, follows the life of a nature researcher in Africa. The founders aim to break the development barrier for girls and make them aware of all the possibilities available to them. The company recently graduated from an accelerator program and is seeking angel investors for funding.
Customers
growth-positive
Israeli co Toya develops games to inspire girls
Toya, a gaming startup, aims to bridge the gender opportunity gap by creating digital games with specialized characteristics for girls. The founders, Anat Shperling and Yifat Anzelevich, want to provide girls with a wider toolbox to fulfill their potential. Their first game, based on the Minecraft platform, follows a female nature researcher and challenges players with various aspects of construction. The games are designed for both boys and girls, with the aim of breaking the blue-pink separation in gaming. Toya participated in the social accelerator TechForGood Rally and received business and marketing tools to leverage their company. They have invested $50,000 of their own money and are now seeking investment.
Investment
Toya Team
Employee Info
| Employees (range) | 11-50 |
| Exact count | 32 |
| Team members | 4 |
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Toya Internal
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Admin Info
| Confidence | 101/100 |
| Missing | markets |
| BI Verification | Natalia Golczar |
| Registrar ID | 515350726 |
| Crunchbase | toya-pioneering-women |
| Phone | +97235270202 |
| Last updater | Matan Eblagon |
| Updater email | matane@sncentral.org |
| Last update | 2023-03-19T00:00:00.000Z |
| Created | 2015-10-27T00:00:00.000Z |
| Claimed | Yes |