Trax Retail News
32 articles
growth-positive
3 Israeli companies win 2025 BIG Innovation Awards - ISRAEL21c
OncoHost, a precision oncology company based in Binyamina, Israel, and North Carolina, has been recognized at the 2025 BIG Innovation Awards in the healthcare category. The companys PROphet platform, which provides reliable biomarkers to optimize immunotherapy treatment decisions, has been highlighted for its innovative approach. The platform includes the first AI-based blood test to guide first-line immunotherapy decisions in metastatic non-small cell lung cancer. OncoHost is also developing PROphetirAE, a test designed to predict immune-related adverse events before treatment begins. This recognition underscores OncoHosts commitment to advancing precision oncology solutions.
Product Stage
growth-negative
Unicorn Trax founders to retire from daily operations, retain board positions | CTech
The founders of retail tech startup Trax, Joel Bar-El and Dror Feldheim, have announced their retirement from day-to-day operations, but will continue to serve on the board of directors. The company, which develops computer vision solutions for retailers, raised $640 million in a Series E round in April 2021, led by SoftBanks investment fund, SoftBank Vision Fund 2, and technology funds managed by BlackRock. The company appointed Gary Laben as its new CEO two months ago. Over the past two years, the company has laid off hundreds of employees and currently employs approximately 680 people worldwide.
Management ChangesLayoffs
growth-positive
Trax Secures $50 Million in Funding to Revolutionize AI-Driven Merchandising and Image Recognition for Retail
Trax, a global provider of image recognition solutions for retail, has secured a $50 million venture debt investment from Deutsche Bank Private Credit & Infrastructure. The funding will be used to accelerate Traxs investment in Signal-Based Merchandising, a new solution that uses Traxs computer vision, shopper audience and crowd merchandising scale to increase ROI for brands and retailers. Trax serves 32 of the top 50 CPG brands globally, helping them improve retail execution. The funding will support Traxs growth efforts and its path to profitability in 2024.
Investment
growth-positive
Trax Announces Trax Connector on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace
Trax has launched Trax Connector on Salesforce AppExchange, enabling companies using Salesforce Consumer Goods Cloud to utilise computer vision technology to assess retail execution, enhance shopper experiences, and unlock revenue opportunities. The technology provides real-time data, precision execution, unparalleled insights, and a seamless user experience. It also offers a simple integration process through the AppExchange downloadable package. The move is expected to transform shelf data into revenue opportunities for brands and allow sales reps to focus more on execution rather than data collection.
PartnersCustomers
Growth-Negative
Unicorn Trax embarks on another round of layoffs, parting with 8% of workforce | CTech
Trax, an Israeli retail analytics company, is laying off 70-80 employees, approximately 8% of its workforce, in preparation for 2023 when it aims to reach profitability. The company had considered going public, but market downturns altered these plans. In April 2021, Trax raised $640 million in a Series E funding round led by SoftBank Vision Fund 2 and BlackRock, valuing the company at $2.25 billion. Over the past year, Trax has launched a suite of autonomous shelf monitoring solutions and an AI-driven merchandising service.
LayoffsInvestment
Growth-Positive
Attention shoppers: Israeli startups putting the 'AI' in 'retail' management | CTech
Several Israeli tech startups are leveraging artificial intelligence (AI) to help retailers adapt to the digital revolution. Onebeat has developed software that uses AI and big data tools to help retailers analyze and understand their customers in real-time. Drill uses cameras in physical stores to gather data on customers, tracking their behavior and emotional reactions. Trax’s cloud platform provides granular visibility of rapidly changing store conditions. Nexite has developed a data platform for real-time in-store intelligence. STOREE has developed a technological system for automatic management of retail chain stores and uses AI to optimize store performance.
CustomersExpand
growth-negative
Retail analytics co Trax laying off over 100
Trax, an Israeli-Singapore retail analytics company, is planning to lay off over 100 employees, which is 12% of its workforce, in an effort to become profitable more quickly. This decision comes despite the company having raised $640 million in April 2021, led by SoftBanks Vision Fund 2 and BlackRock, at a company valuation of $2.6 billion. The companys chairman, Joel Bar-El, stated that the layoffs are not due to a lack of cash but a desire to make the company profitable more quickly in preparation for a potential IPO.
LayoffsInvestment
growth-positive
Retail analytics Unicorn Trax targeting $3-3.5 billion Nasdaq IPO
Retail analytics company Trax Image Recognition is preparing for an IPO on Nasdaq around June-July of this year at a company valuation of $3-3.5 billion. The company has been preparing for an IPO for over a year, securing $640 million in a Series E financing round in April of 2021 led by SoftBank Vision Fund 2 and BlackRock. Trax was valued at $2.4 billion in its latest round, which also saw participation from new investors including OMERS and Sony Innovation Fund by IGV. The company expects to be profitable in 2022 after ending 2021 with revenue estimated at $130 million.
Public TradingInvestmentLayoffs
growth-positive
Retail analytics company Trax raises $640m at $2b valuation
Retail analytics company Trax has raised $640 million in a Series E financing round, led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock. New investors included OMERS and Sony Innovation Fund. The round was completed at a company valuation of $2 billion, up from $1.1 billion in its last financing round in July 2019. The latest round brings the total amount raised by Trax to $975 million. Trax has developed image recognition technology that turns shelf images in stores into real-time actionable insights.
Investment
growth-negative
מייסד ומנכ"ל טראקס פורש מניהול החברה
Yoel Bar-El, the founder and CEO of Trax, is stepping down from his role and will become the chairman of the companys board. Justin Behar, who has served as the companys chief corporate development officer, will take over as CEO. The company also recently laid off dozens of employees in Israel. These changes come as the company, which has developed inventory management technology for stores, is preparing for a future IPO on the New York Stock Exchange. Bar-El will focus on corporate strategy, company vision, and investor relations in his new role.
Management ChangesLayoffsPublic Trading
growth-negative
Trax plans New York IPO at $2b valuation, Israel layoffs
Trax, a Singapore-Israeli retail analytics and inventory management solutions company, is laying off 10% of its 300 employees at its Israel development center in preparation for an initial public offering (IPO) on Wall Street. The layoffs are part of a restructuring process following five acquisitions in the past 18 months. Despite the layoffs, Trax is experiencing rapid global growth and is aiming for a company valuation of $2 billion for its IPO. This is the second round of layoffs in less than a year, with the company previously letting go of 10% of its global workforce due to the impact of the Covid-19 pandemic.
LayoffsPublic TradingAcquisition
growth-positive
The pandemic has caused "growing mental and emotional exhaustion", observes Trax HR head
Trax, a retail platform, has navigated two acquisitions, Qopius and Survey.com, during the Covid-19 pandemic. The companys Chief People Officer, Flóra Bondici, has highlighted the impact of the pandemic on the mental health of its employees. Despite the challenges, the company has managed to maintain its operations and even promises to be more proactive in supporting its team during these difficult times. Trax has also launched new HR tools such as Hibob and Juno Journey to improve employee management and recruitment. The company is actively recruiting for new positions.
AcquisitionManagement Changes
Growth-Positive
Brick and mortar shops are here to stay, says CEO of retail analytics company Trax
Trax Technology Solutions PTE Ltd., a retail analytics company, has raised $370 million to date and is valued at over $1 billion. The company, which has offices in 20 countries and operates in 87 locations, has received three acquisition offers but turned them all down. CEO Joel Bar-El stated that the companys next step is to go public. Despite the Covid-19 crisis, Trax has continued to operate, although it was forced to cut back around 10% of its global workforce.
CustomersInvestmentPublic TradingLayoffs
growth-negative
Israel-based Trax Lays Off 120 Workers in Wake of Covid-19 Hardships
Trax Technology Solutions PTE Ltd., an Israeli image recognition solutions company, is laying off 120 employees, which is 10% of its workforce. The company had seen significant growth in 2019, doubling its team from 650 to 1,200. However, due to the impact of the coronavirus crisis, the company is making cutbacks to adjust its expenses and number of workers to match its financial position. Last year, Trax acquired U.S.-based Shopkick, Inc. for $200 million and has raised $350 million so far, bringing its valuation to $1.1 billion.
LayoffsAcquisitionInvestment
growth-positive
Retail Analytics Company Trax Acquires Survey.Com
Trax Image Recognition, a retail analytics company, has acquired Boston-based retail intelligence startup Survey.com. The financial details of the acquisition were not disclosed. This is Traxs third acquisition since it raised a $100 million funding round in July 2019. Trax offers retailers image recognition, computer vision, big data, and computer vision analytics tools to keep track of their stock and inventory. The company is also working on an AR-based store navigation tool and a special-offer locator.
Acquisition
Growth-Positive
Retail Analytics Company Trax Acquires Image Recognition Company Qopius
Trax Image Recognition, a retail analytics company linked to Israel, has acquired Qopius Technology SAS, a company that develops technology for real-time inventory data using image recognition and AI. Trax was founded in 2010 by Israeli entrepreneurs Joel Bar-El and Dror Feldheim and offers retailers image recognition and computer vision analytics tools to manage their stock and inventory. Qopius, founded in 2016 and based in Paris, had raised $1.18 million prior to the acquisition. The financial details of the acquisition were not disclosed.
Acquisition
growth-positive
Retail Analytics Company Trax Acquires Image Recognition Company Planorma
Trax Image Recognition, a retail analytics company, has acquired image recognition company Planorama. The financial details of the deal were not disclosed. Trax recently completed a $100 million funding round, with a pre-funding valuation of $1.1 billion. The company was founded in 2010 and offers image recognition and computer vision analytics tools to retailers. Planorama, founded in 2009, offers image recognition services to the online retail industry. The acquisition will allow Trax to reach new markets and expand its product offering.
AcquisitionInvestment
growth-positive
Retail analytics co Trax raises $100m
Singapore-Israeli computer vision and analytics solutions startup Trax has raised $100 million in a Series D funding round led by HOPU Investments. The company, which has developed image recognition technology that turns shelf images in stores into real-time actionable insights, has raised a total of $350 million following the latest financing. Trax was valued at $1.1 billion two months ago. The company plans to use the new funds to accelerate innovation and improve customer experience.
InvestmentExpand
growth-positive
Meet Yigal the robot - Shufersal's shelf re-stocker
Israels largest retail chain, Shufersal Ltd., is implementing two technology systems developed by startup Trax to enhance inventory management and efficiency. The systems include a robot for managing and monitoring inventory on product shelves in real time, and a smart system of cameras. The technology provides data about inventory counts and alerts when a shelf is about to become empty. The company believes that this will improve the availability of products by 5%. The technology is currently being used in specific categories where the potential for improving availability is the greatest.
PartnersExpand
growth-positive
Trax buys Shopkick for $200m
Israeli image recognition company Trax has acquired US startup Shopkick for $200 million. Shopkick, which offers a platform for shopping rewards for customers, will continue to operate independently. Trax is also planning to hire 100 more people in Israel over the next year, mainly in the computer vision and algorithms sector. The company is currently raising a $100 million financing round at a company value of $1.1 billion, which will provide funds for three acquisitions. Trax expects to conduct an IPO in 18-24 months.
AcquisitionExpand
https://www.businesstimes.com.sg/companies-markets/trax-joins-singapores-rarefied-unicorn-stable
growth-positive
https://www.bloomberg.com/news/articles/2019-05-27/singapore-startup-trax-is-raising-funds-at-1-1-billion-value
Singapore-based retail industry startup, Trax, is finalising a deal to raise $100 million at a pre-money valuation of about $1.1 billion. This could make it the second most valuable startup in Singapore. The company is in talks with several private equity firms and expects the funding round to close by the end of June. Trax raised $125 million last year in a round led by Chinese private equity firm Boyu Capital, with Singapore’s GIC Pte later becoming a shareholder.
Investment
growth-positive
Trax Announces Partnership With Google Cloud to Digitize Retail Stores
Singapore-based Trax has partnered with Google Cloud to bring its image recognition and machine learning capabilities to retail stores. The Trax Retail Watch on Google Cloud Platform uses Traxs image recognition engines and IoT cameras to produce real-time data about every SKU on the shelf. Retailers using the solution can rapidly identify missing SKUs, confirm planogram compliance and take other steps towards optimising retail execution. Two leading global retailers have moved to the next stage of deployment of the Trax Retail Watch solution, expanding both the number of stores and the number of shelf products they are digitising.
PartnersExpand
growth-positive
Trax Selected as a Red Herring Top 100 Global
Singapore-based retail analytics firm Trax has been named among the top 100 global start-ups by Red Herring. The list recognises leading private companies from North America, Europe, and Asia for their innovative technologies. Trax, which provides in-store execution, market-measurement and data-science solutions for consumer packaged goods brands and retailers, was also ranked in the top 25 fastest growing companies in Deloitte’s Technology Fast 500 list in 2016. The companys clients include Coca-Cola, Heineken and AB InBev.
Customers
growth-positive
Trax Image Recognition raises $125m
Trax Image Recognition, an Israeli start-up, has raised $125m in a funding round led by Boyu Capital and UK media company DC Thomson. The company, which provides in-store execution, market intelligence and data science solutions for consumer packaged goods companies and retailers, will use the funds to buy shares from previous investors. The investment was made at a company valuation of $850m. Trax has raised $235m to date and has over 175 customers in 50 countries. The company is headquartered in Singapore, with a development centre in Tel Aviv.
InvestmentExpand
growth-positive
Trax Enters China's Retail Market with Breakthrough Computer Vision & Analytics Platform
Singapore-based Trax, a leader in computer vision and analytics for the retail and consumer goods industry, is expanding into the Greater China market. Traxs platform turns photographs of retail shelves into insights that can be used to improve in-store execution strategies. The company is expanding its operations quickly in the Greater China Region with the support of its investor, global private equity firm, Warburg Pincus. Trax recently acquired Quri, a leader in crowdsourced in-store conditions data for the consumer packaged goods industry.
CustomersPartnersAcquisitionExpand
growth-positive
Computer Vision and Retail Intelligence Company Trax Closes US$64 Million Investment led by Warburg Pincus
Singapore-based Trax, a computer vision firm for retail, has raised $64m in a funding round led by Warburg Pincus. The funds will be used to continue Traxs innovation in providing customers with continuous and actionable in-store retail insights, and drive its capacity to serve across its core markets: US, Europe, Latin America and Asia. Trax offers three main products: Retail Execution, Shelf Intelligence Suite by Trax and Nielsen, and Retail Watch. The company has global market coverage with over 6 billion product images indexed, in over 1 million stores across 50 countries.
Investment
growth-positive
Trax And Nielsen Form Alliance To Bring Unprecedented Shelf Insights To FMCG Industry
Retail computer vision company Trax and global performance management company Nielsen have announced a partnership to provide the fast-moving consumer goods (FMCG) industry with shelf insights. The alliance will initially service the US market, with plans to expand globally. The partnership will create the Shelf Intelligence Suite, a syndicated offering that digitises the shelf, allowing brands to have a more frequent and accurate measurement of how their products are represented in store and how this influences their sales.
Partners
growth-positive
Trax Image Recognition raises $19.5m
Trax Image Recognition, an Israeli company that has developed a computer vision platform for retail shelf images, has raised $19.5m in a funding round led by Investec Bank. The company will use the investment to expand its global operations, focusing on products and services for top-tier retailers. Trax, which was founded in 2010, has raised nearly $100m since its inception. The company analyses over eight million images every month, providing data, intelligence, insights and recommendations to consumer goods companies and retailers in over 45 countries.
InvestmentExpand
http://asimov.co.in/robotics/trax-and-fetch-robotics-unite-for-better-retail-insights-nrf17-point-of-sale-news-tm-press-release-blog/0011296184
Trax raises $40m series C to bring image recognition tech to North American retailers
growth-positive
Trax Image Recognition raises $15m
Trax Image Recognition, an Israeli-Singaporean company that provides in-store shelf monitoring, analysis and technology powered by image recognition, has raised $15 million in a Series D round of financing. The funding, which came from previous investors and Singapores Broad Peak Master Fund, will support expansion in the US and Europe, new product offerings and partnerships. The company has raised $37 million to date. The new offerings will be initiatives in market research and the consumer space. The investment will also help Trax secure a leading position in the crowdsourcing market by forming partnerships in this sector.
InvestmentExpandCustomersPartners
