UpStep

growth-positive

Israeli startup Upstep has begun a crowdfunding process to raise 4.4 million shekels for further growth, the establishment of an advanced manufacturing system in the insole industry, and the operation of a technology system that streamlines and shortens the planning time of custom insoles by about 70%. The goal of the fundraising is also to invest in continued growth, including optimizing processes, recruiting professional manpower, continuously improving the PPC system, and establishing the most advanced manufacturing system in the world in the insole industry. In 2023, the company reached a sales volume of about $10 million in the US and increased profitability on the products by 102%.

growth-positive

Israeli insole start-up Upstep was the highest-rated insole company in the US in 2023, according to an internal market survey. The company had 14,000 positive ratings and reached a sales volume of approximately $10 million in the US, increasing the profitability of the products by 102%. Upstep ended 2023 with a growth of 35% compared to 2022. The company has invested about NIS 2.5 million in a new technological system based on machine learning. Upstep is currently in a fundraising process of approximately $5 million to continue to grow and expand its operations in the US.

growth-positive

Israeli insoles company Upstep is seeking to raise $10 million in its second round of funding. The company experienced a 100% increase in sales in 2021 compared to the previous year and plans to recruit professional personnel, improve its PPC system, and establish an advanced production system. Upstep recently established a Big Data system of over 100,000 customers feet in the US and aims to expand it to 250,000 customers. The company also opened a second logistics center in Nevada, reducing product delivery times by 25%. Upstep became the No. 1 online medical authority in the US for the treatment of leg pain within three years of entering the market. Upstep was founded in 2017 and is owned by Limor Katz, Aviad Raz, and Oren Raz.

growth-positive

Upstep, a technology company specializing in insoles, plans to double its sales in 2022, reaching 150,000 insoles sold. The company raised $10 million in funding and aims to expand its customer base to 250,000. Upstep uses a big data system to analyze over 100,000 customer footprints. It recently opened a logistics center in New Jersey with an investment of $1.5 million. Upstep was founded in 2017 and offers affordable insoles through an online interface. Customers answer questions, receive a fitting kit, and send their footprints to the company. After a month, they receive the customized insoles at a 50% discount compared to traditional purchases. The new funding round will support growth, optimization, professional recruitment, marketing improvement, and advanced manufacturing.

growth-positive

Insoles firm Upstep is expanding its operations and entering the field of manufacturing and marketing foot care products. The company is launching its Upstep Pro Feet products, developed by foot health experts from England and Israel, as an ideal solution for daily foot care. Upstep, known for its insoles, is now expanding into the health treatment creams for foot care market.