ViewersLogic

ViewersLogic Overview

ViewersLogic is a company that offers single-source analytics using cookie technology to bridge TV viewing and online activity. They collect live, single-source data on consumer behavior across TV, web, and mobile platforms. This data allows users to understand the effectiveness of their marketing campaigns, optimize multimedia strategies, and gain insights into consumer behavior from media consumption to purchase. With ViewersLogic, businesses can optimize cross-media campaigns by understanding the consumer journey and identifying touchpoints that influence behavior. This merged description captures the core features and benefits of ViewersLogic while providing a concise overview of the company's offerings.

Cumulative Funding Raised Over Time ($)

Latest News

Mar 9, 2022 · aithority.com

growth-positive

ViewersLogic Appoints Simen Moen as Head of Data Analytics

ViewersLogic has appointed Simen Moen as Head of Data Analytics. Moen will be responsible for interpreting ViewersLogics consumer data to provide clients with cross-media insights and help optimize their marketing spend. Moen brings several years of experience as a Senior Data Analyst from the7stars.

Management Changes

May 16, 2018 · advanced-television.com

growth-positive

'Second screening' makes ads more effective

Research by MediaCom and ViewersLogic shows that viewers are more likely to follow up on a TV advert when simultaneously using their phone or tablet. This dispels the myth that using another device would detract attention away from an advert. The study found that second screening actually improves the viewers chances of following up on an advert by 75%. Women and the 40-54 age group were the most responsive while second screening. People who saw adverts while second screening were also found to be more brand aware than those who werent second screening. The research also revealed that the zapping rate is lower when viewers are engaged with their mobile phones. MediaCom suggests that advertisers should actively look for shows where the audience is most likely to be second screening.

Customers

Funding

Team Members

3

Employees: 11-50

Web & Social Links

Locations

Galgalei HaPlada 6, Herzliya, Israel

10 Bloomsbury Way, London WC1A 2SL, UK

Photos & Videos

1 item(s)

ViewersLogic Internal

Recent Updates

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