Boon.Today Overview
Boon.Today allows brands and media agencies to use their ads to help fund social or environmental projects by turning user engagement into micro-donations. When consumers are exposed to any ad displaying Boon.Todays Ad For Good label, they are rewarded financially in a digital currency called Boon, which is automatically credited to their personal Boon.Today wallet. Users can redeem their Boon directly from the wallet to make donations to their chosen organization.
Cumulative Funding Raised Over Time ($)
—Aug 2018
Latest News
growth-positive
Mediatransports expérimente la Tech for good avec Boon.Today
GIE Mediatransports announces a partnership with Boon.Today to experiment with QR code systems in the transportation industry. The collaboration aligns with GIE Mediatransports commitment to social and environmental responsibility and using media innovation for charitable projects. In early 2019, GIE Mediatransports and RATP conducted a micro-donation system trial.
Partners
Mediatransports noue un partenariat avec la start-up Boon.Today pour associer les marques à des soutiens de causes associatives
growth-positive
C'è un nuovo paradiso dove aprire una start up: la Silicon Wadi, in Israele
The article discusses the vibrant startup ecosystem in Tel Aviv, Israel. It highlights the citys continuous expansion and proximity to Jerusalem, making it a unique hub for innovation. The city is home to nearly 1,200 startups, with a population of around 430,000 and an area of 52 square kilometers. The article mentions Rothenberg Ventures, a company that invests in augmented reality and artificial intelligence startups. The article also discusses the importance of networking in the city, with meetups and events being a common occurrence.
Investment
growth-positive
Israelis strive to shine at Paris VivaTech
The article discusses the presence of Israeli start-ups at the Vivatechnology show in Paris, organized by PublicisGroupe. The show had a focus on Africa, aiming to showcase the talent and potential of African countries beyond their natural resources. The article highlights a unique start-up called Watch and Give, which links advertisers with associations and causes, allowing viewers to fund the associations by watching the adverts. The start-up won the Vivatech shopping center as value creator challenge and will pilot its augmented reality code scans in a shopping center in Paris. Other start-ups present at the show included Eyesight, Brandguard, Breezometer, Datorama, and more. The article emphasizes the success of the show and its impact on putting Paris at the center of the digital planet.
PartnersInvestment
| Sector | Business Software |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Pre-Seed |
| Rounds | 1 |
| Investors | 0 |
Team Members
2
Employees: 1-10
Web & Social Links
| Website | www.adforgood.com |
| Careers | Careers page |
Locations
Ahad Ha'Am Street 9, Tel Aviv-Yafo, Israel
Paris, France
Photos & Videos
1 item(s)
Boon.Today Business
Business models
B2B2C, B2B
Product stage
Released
Employees
1-10
Sector
Climate TechCarbon TechCarbon Analytics, Earth Data & FintechBusiness SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
Enterprise & Professional ServicesMarketing & SalesAdvertisingCore Technology
Platforms & InterfacesWebTags (18)
climate-techpublisherssmbadvertisersvideo-advertisingmarketingbrandingvideoweb-platformmedianonprofitmobile-advertisingcustomer-engagementmonetizationblockchainsocial-advertisingadvertisingdigital-walletSolutions
{"title":"Digital Marketing / Social Impact","description":"vcita leveraged its social media advertising expertise and resources to support Ashoka's campaign during Global Entrepreneurship Week, promoting social entrepreneurship and expanding reach for the NGO.","items":[{"name":"Revenue Growth","value":2,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Operational Efficiency","value":1,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":1,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":3,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}}]}
{"title":"Media & Advertising","description":"Ad For Good® is an innovative TV advertising format that integrates a charitable donation into the ad, allowing brands to promote their products while simultaneously contributing to a social cause, enhancing brand image and sales.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":1,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":2,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":5,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}}]}
{"title":"Digital Advertising & Cause Marketing Platform","description":"Boon.Today offers a platform that enables brands to engage with conscious consumers by allowing users to support environmental and social causes through interacting with advertising content, fostering purpose-driven marketing.","items":[{"name":"Revenue Growth","value":3,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Operational Efficiency","value":1,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":1,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"Retail","description":"Intermarché launched a solidarity campaign during the global pandemic, donating 10 cents to the NGO Le Secours Populaire for every Intermarché brand product purchased, raising 1.5 million euros for meals and significantly enhancing its brand image and customer loyalty.","items":[{"name":"Revenue Growth","value":3,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Operational Efficiency","value":1,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":3,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Talent Development","value":1,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Agility & Innovation","value":3,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}}]}
{"title":"Advertising & Consumer Goods","description":"L'Oréal partners with Marie Claire Group to adopt the \"Ad For Good®\" label, directing media buying spend towards certified media committed to Corporate Social Responsibility (CSR) to enhance brand image and align with sustainability goals.","items":[{"name":"Revenue Growth","value":3,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Operational Efficiency","value":1,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":4,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Talent Development","value":3,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"Financial Services","description":"Boon.Today's 'Ad For Good' platform allows La Banque Postale to convert a portion of its media buying budget into donations for social causes, specifically helping young people in precarious situations, while simultaneously running their advertising campaigns. This integrates social responsibility directly into their marketing efforts.","items":[{"name":"Revenue Growth","value":1,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Operational Efficiency","value":1,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":2,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
Use Cases
How the US brand, Vcita, has supported through their social media advertising campaign, the NGO Ashoka during the Global Entrepreneurship WeekDiscover the new Ad For Good® TV format launched by M6 Publicité and Café RoyalHow a startup has supported an environmental cause through their advertising campaignHow, during the global pandemic, the brand Intermarché has supported the NGO Le Secours PopulaireHow does L'Oréal make its media buying more responsible with the Ad For Good® label and the Marie Claire Group?Discover how the french bank, La Banque Postale, has turned its media buying power into an Ad For Good® power to help young people in precarious situationsGeographic Markets
FranceIsraelBoon.Today Financials
Undisclosed
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
Pre-Seed
Funding stage
1
Total rounds
0
Investors
Cumulative Funding Raised Over Time ($)
—Aug 2018
Private Equity Funding
Pre-Seed
Aug 2018
Undisclosed
Boon.Today Lifecycle
Cumulative Funding Raised Over Time
—Aug 2018
All Events
Pre-Seed
Aug 2018
Undisclosed
Boon.Today News
4 articles
growth-positive
Mediatransports expérimente la Tech for good avec Boon.Today
GIE Mediatransports announces a partnership with Boon.Today to experiment with QR code systems in the transportation industry. The collaboration aligns with GIE Mediatransports commitment to social and environmental responsibility and using media innovation for charitable projects. In early 2019, GIE Mediatransports and RATP conducted a micro-donation system trial.
Partners
Mediatransports noue un partenariat avec la start-up Boon.Today pour associer les marques à des soutiens de causes associatives
growth-positive
C'è un nuovo paradiso dove aprire una start up: la Silicon Wadi, in Israele
The article discusses the vibrant startup ecosystem in Tel Aviv, Israel. It highlights the citys continuous expansion and proximity to Jerusalem, making it a unique hub for innovation. The city is home to nearly 1,200 startups, with a population of around 430,000 and an area of 52 square kilometers. The article mentions Rothenberg Ventures, a company that invests in augmented reality and artificial intelligence startups. The article also discusses the importance of networking in the city, with meetups and events being a common occurrence.
Investment
growth-positive
Israelis strive to shine at Paris VivaTech
The article discusses the presence of Israeli start-ups at the Vivatechnology show in Paris, organized by PublicisGroupe. The show had a focus on Africa, aiming to showcase the talent and potential of African countries beyond their natural resources. The article highlights a unique start-up called Watch and Give, which links advertisers with associations and causes, allowing viewers to fund the associations by watching the adverts. The start-up won the Vivatech shopping center as value creator challenge and will pilot its augmented reality code scans in a shopping center in Paris. Other start-ups present at the show included Eyesight, Brandguard, Breezometer, Datorama, and more. The article emphasizes the success of the show and its impact on putting Paris at the center of the digital planet.
PartnersInvestment
Boon.Today Team
Employee Info
| Employees (range) | 1-10 |
| Exact count | 4 |
| Team members | 3 |
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Boon.Today Internal
Recent Updates
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Admin Info
| Confidence | 101/100 |
| Missing | markets |
| BI Verification | Jenny Sotnik-Talisman |
| Registrar ID | 515502458 |
| Crunchbase | boon-today |
| Creator | Natalia Golczar |
| Creator email | ngolczar@gmail.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-01-30T00:00:00.000Z |
| Created | 2017-09-10T00:00:00.000Z |
| Claimed | Yes |