YouAppi Overview
YouAppi is a leading mobile in-app advertising and retargeting company. Through its DSP, YouAppi offers a 2.5x uplift by effectively connecting people to apps and ensuring the retention of engaged mobile users. The company's programmatic mobile app retargeting products prioritize your app's visibility, ensuring it remains top of mind for users. With a holistic marketing funnel approach, YouAppi activates and retains valuable users, re-engages dormant ones, and consistently grows app revenue. Their tailored solutions, combined with transparent reporting, go beyond mere downloads, emphasizing user engagement and loyalty. YouAppi is now part of Affle Digital, a global digital marketing solutions company.
Cumulative Funding Raised Over Time ($)
$13.1MFeb 2016
$14.1MJul 2012
$15.1MJun 2013
$18.1MOct 2014
Latest News
growth-positive
Former YouAPPi CEO and Zoomin COO raise $4M for AI real estate platform | CTech
Lizo.ai, co-founded by Moshe Vaknin and Tal Berger, is developing an AI-based operating system for real estate investments. The company recently completed a $4 million Seed funding round led by lool ventures, with participation from 91Ventures and M-Fund. The platform aims to redefine decision-making in real estate investments by combining advanced AI models with a proprietary database of historical and real-time signals. It provides real-time analysis and market trend predictions, enabling investors to act decisively. The system offers forecasts with up to 97% accuracy, helping users define personalized strategies, identify profitable opportunities, and manage portfolios effectively.
Investment
growth-positive
Affle to acquire YouAppi, a global gaming focused programmatic mobile app marketing platform
Affle has announced the acquisition of YouAppi, a global gaming focused programmatic mobile app marketing platform. Affle is a global technology company that delivers consumer recommendations and conversions through relevant Mobile Advertising. YouAppi provides programmatic mobile app marketing solutions for the gaming industry. The acquisition is expected to strengthen YouAppi as a Consumer Platform business in the gaming vertical and unlock greater consumer conversions for leading game developers globally.
Acquisition
growth-positive
Adtech startup YouAppi being acquired in $110 million deal | CTech
Adtech company YouAppi has been sold to an American company for $110 million. YouAppi was founded in 2012 and has raised relatively little external funding. The company offers a performance-based mobile app marketing and retargeting platform. The sale indicates growth-positive impact on the company.
Acquisition
growth-positive
YouAppi on AppsFlyer's Performance Index 15 for Remarketing
YouAppi, a leading performance-based mobile app marketing platform, was named one of AppsFlyers top Mobile Remarketing Companies in their latest Performance Index. YouAppi received high rankings in multiple categories, including APAC Gaming, APAC All Categories, Global All Categories, and Global Non-Gaming. The company has been successful in the gaming and non-gaming categories through growth and scale in app remarketing. They have also worked with eCommerce apps to optimize their technology for branding performance campaigns. YouAppis continued growth and success demonstrate their ability to adapt and persevere under challenging conditions.
CustomersPartners
growth-positive
"חזור שנית": כך הצליחה YouAppi מרעננה להמציא את עצמה מחדש בתחום הריטרגטינג במובייל
YouAppi, a mobile application distribution platform, has seen significant growth despite facing challenges from tech giants such as Apple, Google, and Facebook. The company, which was founded in 2010, initially focused on recommending users to mobile applications. However, after the tech giants entered the advertising sector, YouAppi had to rethink its business model. The company decided to focus on the relatively new field of in-app retargeting, which has seen a growth of 65% between 2018 and 2020. Despite having to lay off employees and close branches, YouAppi has grown from nearly $1 million in annual revenue to a yearly rate of $30 million. The company plans to continue expanding in Japan, the US, and Korea.
LayoffsExpand
| Sector | Business Software |
Funding
| Total funding | $18.1M |
| Last funding | $13.1M |
| Stage | Acquired |
| Rounds | 4 |
| Investors | 8 |
Team Members
5
Employees: 51-200
Web & Social Links
| Website | youappi.com |
| Careers | Careers page |
| Google Play | Google Play |
Locations
Ha-Tidhar St 5, Ra'anana, Israel
93 Jianguo Road, Dawang Road, Chaoyang, Beijing, China
Marunouchi, Chiyoda City, Tokyo 100-0005, Japan
Berlin, Germany
New York, NY, USA
101 California Street, San Francisco, CA, USA
30th Floor Noble House, Mega Kuningan. 2, Jl. DR. Ide Anak Agung Gde Agung No.Kav., RT.5, RT.5/RW.2, Kuningan, Kuningan Tim., Kecamatan Setiabudi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12950, Indonesia
Photos & Videos
1 item(s)
YouAppi Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
ConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesEnterprisesCommerce & RetailDistribution ChannelseCommerce PlatformsConsumer GoodsMedia & EntertainmentPublishingCore Technology
Platforms & InterfacesMobileGeographic Markets
GlobalYouAppi Financials
$18.1M
Total funding
Undisclosed
Capital raised
$13.1M
Last funding
Acquired
Funding stage
4
Total rounds
8
Investors
Cumulative Funding Raised Over Time ($)
$13.1MFeb 2016
$14.1MJul 2012
$15.1MJun 2013
$18.1MOct 2014
Private Equity Funding
B Round
Feb 2016
$13.1M
Global Brain Corporation, Hawk Ventures, Glilot Capital Partners, Emery Capital, Flint Capital, AltaIR Capital
A Round
Oct 2014
$3M
2B.VC, Glilot Capital Partners, Flint Capital
Seed
Jun 2013
$1M
Glilot Capital Partners
Seed
Jul 2012
$1M
Undisclosed Investor(s)
Public Offering / Exit
MNAEvent
May 2023
$45M
YouAppi Lifecycle
Cumulative Funding Raised Over Time
$13.1MFeb 2016
$14.1MJul 2012
$15.1MJun 2013
$18.1MOct 2014
All Events
B Round
Feb 2016
$13.1M
Global Brain Corporation, Hawk Ventures, Glilot Capital Partners, Emery Capital, Flint Capital, AltaIR Capital
A Round
Oct 2014
$3M
2B.VC, Glilot Capital Partners, Flint Capital
Seed
Jun 2013
$1M
Glilot Capital Partners
Seed
Jul 2012
$1M
Undisclosed Investor(s)
MNAEvent
May 2023
$45M
YouAppi News
25 articles
growth-positive
Former YouAPPi CEO and Zoomin COO raise $4M for AI real estate platform | CTech
Lizo.ai, co-founded by Moshe Vaknin and Tal Berger, is developing an AI-based operating system for real estate investments. The company recently completed a $4 million Seed funding round led by lool ventures, with participation from 91Ventures and M-Fund. The platform aims to redefine decision-making in real estate investments by combining advanced AI models with a proprietary database of historical and real-time signals. It provides real-time analysis and market trend predictions, enabling investors to act decisively. The system offers forecasts with up to 97% accuracy, helping users define personalized strategies, identify profitable opportunities, and manage portfolios effectively.
Investment
growth-positive
Affle to acquire YouAppi, a global gaming focused programmatic mobile app marketing platform
Affle has announced the acquisition of YouAppi, a global gaming focused programmatic mobile app marketing platform. Affle is a global technology company that delivers consumer recommendations and conversions through relevant Mobile Advertising. YouAppi provides programmatic mobile app marketing solutions for the gaming industry. The acquisition is expected to strengthen YouAppi as a Consumer Platform business in the gaming vertical and unlock greater consumer conversions for leading game developers globally.
Acquisition
growth-positive
Adtech startup YouAppi being acquired in $110 million deal | CTech
Adtech company YouAppi has been sold to an American company for $110 million. YouAppi was founded in 2012 and has raised relatively little external funding. The company offers a performance-based mobile app marketing and retargeting platform. The sale indicates growth-positive impact on the company.
Acquisition
growth-positive
YouAppi on AppsFlyer's Performance Index 15 for Remarketing
YouAppi, a leading performance-based mobile app marketing platform, was named one of AppsFlyers top Mobile Remarketing Companies in their latest Performance Index. YouAppi received high rankings in multiple categories, including APAC Gaming, APAC All Categories, Global All Categories, and Global Non-Gaming. The company has been successful in the gaming and non-gaming categories through growth and scale in app remarketing. They have also worked with eCommerce apps to optimize their technology for branding performance campaigns. YouAppis continued growth and success demonstrate their ability to adapt and persevere under challenging conditions.
CustomersPartners
growth-positive
"חזור שנית": כך הצליחה YouAppi מרעננה להמציא את עצמה מחדש בתחום הריטרגטינג במובייל
YouAppi, a mobile application distribution platform, has seen significant growth despite facing challenges from tech giants such as Apple, Google, and Facebook. The company, which was founded in 2010, initially focused on recommending users to mobile applications. However, after the tech giants entered the advertising sector, YouAppi had to rethink its business model. The company decided to focus on the relatively new field of in-app retargeting, which has seen a growth of 65% between 2018 and 2020. Despite having to lay off employees and close branches, YouAppi has grown from nearly $1 million in annual revenue to a yearly rate of $30 million. The company plans to continue expanding in Japan, the US, and Korea.
LayoffsExpand
growth-positive
"בינה מלאכותית מחזירה את הלקוחות ומגבירה את הרווחיות" כלכליסט
YouAppi CEO Moshe Vaknin spoke at the TECH TLV conference about the importance of not only attracting customers, but retaining them. He emphasized the role of artificial intelligence and machine learning in helping mobile app developers reach suitable customers and assist them in growing their business. Vaknin shared an anecdote about a client in Indonesia who had millions of users but only a few hundred thousand who regularly made purchases, leading to significant financial loss. YouAppi helps international companies retain their most profitable users through advanced technologies.
Customers
growth-positive
איליה כותל מונה לסמנכ"ל מו"פ ביואפי -
The article discusses YouAppi, a mobile advertising company, and its growth in the field of AI-powered mobile ad retargeting. YouAppi has partnered with AIVF and Human-eyes to enhance its capabilities in delivering personalized and targeted mobile ads. The article highlights the positive impact of these partnerships on YouAppis growth. The key theme of the article is the use of AI in mobile advertising. The structured issues include partners and investment. The article does not mention any specific investors or acquisition amounts. The date of the event described in the article is not provided. Confidence level: 8.
PartnersInvestment
growth-positive
YouAppi Integrates With Vungle for High-Quality Global Video Inventory, Experiences 1,441% In Growth Since January 2020
YouAppi has announced an integration with Vungle, a mobile performance marketing platform, for high-quality mobile inventory. The partnership has resulted in significant growth for YouAppi, with projections indicating continued growth in 2021. The integration allows YouAppi to access Vungles extensive mobile video ad demand and global video inventory. YouAppi has scaled its efforts and achieved record-beating returns month-over-month since partnering with Vungle. The partnership aims to provide personalized and engaging ads to users. YouAppis Android inventory has tripled in the last six months, which is crucial considering the changes in iOS privacy and advertising settings. The integration represents a shift in mobile marketing goals and a more global approach. Both YouAppi and Vungle share a vision of delivering high-quality ads that engage and convert into revenue.
Partners
growth-positive
YouAppi Reveals Proprietary Contextual Targeting Algorithm Ahead of Apple's IDFA Changes With iOS14
Apples decision to eliminate IDFAs across all devices using iOS14 is likely to have a major impact on the mobile advertising market. YouAppi, a leading performance-based mobile app marketing platform, has unveiled their proprietary contextual targeting algorithm to address the challenges brought on by Apples IDFA changes. YouAppis algorithm uses machine learning to find connections between contextual signals and enables targeted campaigns beyond the scope of Apples IDFA changes. The changes to opt-in could reduce the scalability of device-ID targeting tactics on Apple devices, but YouAppis contextual targeting algorithms should help blunt the impact. YouAppi is optimistic about how brands will be able to meet the challenges of an IDFA-less mobile ad world while still engaging directly with the mobile consumers they want to target.
Customers
growth-positive
YouAppi Integrates AppsFlyer's Audiences to Improve App Retargeting Performance
YouAppi has integrated with AppsFlyers Audiences to enhance audience segmentation and management for its ReAppi app retargeting technology. The integration allows joint YouAppi and AppsFlyer customers to benefit from smarter segmentation, audience overlap and exclusions, and better insights for improved app retargeting campaigns. The partnership is particularly relevant to fintech apps, which lose $100K per month, according to AppsFlyers The Uninstall Threat report. YouAppis integration with AppsFlyers Audiences enables mutual customers to generate better app retargeting results.
Partners
growth-positive
YouAppi Grows Marketing and Asia Teams in Q4 2019
YouAppi, a mobile app marketing and retargeting platform, has made new hires in marketing and Asia as it prepares for the launch of its ReAppi App Retargeting technology solution. Nancy Do Roberts has joined as CMO, bringing extensive mobile marketing experience, and Ashley Schmitt has joined as Senior Marketing Manager. Youngho Hahm has been appointed as VP and GM for Korea. The companys focus for 2020 is on ReAppi, a programmatic app retargeting solution that aims to increase app revenue and LTV for clients across various industries.
Management ChangesExpand
growth-positive
YouAppi: How ecommerce apps can get a 70% improvement in returning users
YouAppi, a mobile app monetization firm, has found that app retargeting and reengagement campaigns can lead to a 70% improvement in the number of users coming back, especially for ecommerce apps. The company has experienced a more than 300% increase in advertisers running these campaigns in 2019. YouAppis technology uses machine learning algorithms and custom audience builders to match the right app ad to the right user. The company focuses on retaining existing users rather than acquiring new ones, as research shows that it is more cost-effective to sell to existing customers. YouAppi has raised $18.1 million in funding from various investors. The article was published on October 8, 2019.
Customers
growth-positive
zvelo Partners With YouAppi To Prevent Fraudulent Bot Traffic
YouAppi, a growth marketing platform, has announced a partnership with zvelo to combat ad fraud and ensure high-quality engagement for its customers. zvelo provides ad fraud offerings that help reduce fraudulent spending on bot traffic. YouAppi will leverage zvelos solution to ensure that every impression, click, and install delivered to its customers is free from blacklisted IP addresses. Ad fraud is a growing problem, with mobile ad fraud doubling year-over-year and video ad impressions being affected by bot fraud. YouAppis partnership with zvelo demonstrates its commitment to fraud protection and delivering quality results for its global brands. YouAppis comprehensive platform, YouAppi 360, addresses the needs of marketers across various areas, including user acquisition and video ads. zvelo provides advanced categorization and detection of web content and traffic. The partnership aims to prevent fraudulent traffic and protect ad budgets.
Partners
growth-positive
YouAppi Mobile Holiday Shopping Report: 'Tis the Season for Back to School or Cheerful Yule?
YouAppi, a growth marketing platform, has released its second annual Mobile Holiday Report, which reveals that one-third of mobile marketers have already started preparing for this years holiday campaigns. The report also shows that consumers are becoming more receptive to holiday messages earlier in the year, with 55% saying they are ready for holiday messages between now and November. YouAppis CEO, Moshe Vaknin, highlights the importance of mobile marketers capitalizing on the excitement of the holiday season to engage valuable users. The report also indicates that 10% of marketers have already started rolling out holiday themes, a 100% increase from 2017. The survey data included in the report was collected in July 2018 and includes responses from over 200 global mobile marketers and 500 US consumers who use their mobile devices for shopping.
Customers
growth-positive
YouAppi Unveils Major Upgrades To Its 360 Platform, Used By Nearly 500 Of The World's Most Prominent Global Brands
YouAppi, a growth marketing platform, has announced upgrades to its 360 Platform, which addresses user acquisition, brand video, rewarded video, re-engagement, and social media. The upgrades include programmatic demand availability, improved fraud prevention measures, and a partnership with marketing analytics platform Moat. The platform aims to ensure brands connect with relevant mobile users and provide agile and effective marketing solutions. YouAppi has partnerships with top programmatic platforms and has been praised by customers for its effectiveness in promoting apps. The upgrades offer features such as rewarded video capabilities, access to premium video inventory, playable and interactive ad units, and advanced fraud protection. The platform also provides audience management, dynamic creative targeting, and flexible pricing models. YouAppi operates in twelve countries and has a presence in Asia, Europe, and North America.
PartnersCustomers
growth-positive
YouAppi Ranked Fourth On Deloitte Technology Fast 500™ EMEA List
YouAppi has ranked fourth on the Deloitte Technology Fast 500 EMEA list, indicating its significant growth in revenue. The company attributes its success to the launch of its 360 Degree Growth Marketing Platform and international expansion. YouAppi works with 470 global brands and has overseen nearly 17,000 unique campaigns, collecting data insights from two billion users and 100 billion monthly impressions. The Deloitte Technology Fast 500 EMEA program recognizes technology companies with the fastest rates of revenue growth in Europe, the Middle East, and Africa. YouAppis latest investment increased by more than 300% from its previous round, demonstrating the effectiveness of its technology in transforming mobile marketing campaigns.
Investment
growth-positive
YouAppi Delivers The Most Comprehensive Mobile Fraud Protection Suite, Powered By Dedicated Fraud Analytics Team
YouAppi, a mobile growth marketing platform, has announced the availability of its Fraud Protection suite, which offers comprehensive protection against various types of fraud. The suite includes 3rd party tools, internal automatic tools, and human analyzation to shield YouAppi and its clients from fraudulent activity. YouAppi also has a dedicated Fraud Analytics team to prevent and mitigate fraud. The company is partnering with online ad fraud-detection company Fraudlogix to strengthen its abilities to detect and block mobile ad fraud. YouAppi has also joined Adjusts Coalition Against Ad Fraud. Mobile marketing budgets are increasingly targeted by fraudsters, and YouAppi aims to protect marketers and app developers against mobile advertising and install fraud.
Partners
growth-positive
YouAppi Opens New Office in Beijing, Achieving 500% Revenue Growth in 18 Months
YouAppi, a mobile growth marketing platform, has announced the opening of a new office in Beijing and significant growth in China. The companys China office has achieved 500% revenue growth in 18 months and now has a team of 22 employees. YouAppis SDK enables publishers to offer rewarded video ads and video interstitial ads, while the API allows partners to integrate campaign data in real-time. YouAppi has over 100 clients in China, including Baidu, Alibaba, Qihoo 360, Apus, and Kika. The company is also experiencing strong global revenue growth, with 16,700 campaigns run for 485 leading advertisers worldwide. YouAppis OneRun Platform combines machine learning and predictive algorithms to analyze mobile content consumption patterns.
Customers
growth-positive
Israeli startup YouAppi Raises $13.1M
Israeli startup YouAppi has successfully raised $13.1 million in funding from a group of investors including Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital, and existing investors like Glilot Capital Partners, 2B Angels, and Flint Capital. Founded in 2011 by Moshe Vaknin, YouAppi is recognized as a pioneer in data-driven mobile customer acquisition. This investment is expected to bolster the companys growth and enhance its capabilities in the mobile advertising sector.
Investment
growth-positive
Mobile customer acquisition co YouAppi raises $13.1m
Israeli mobile customer acquisition startup YouAppi has raised $13.1 million in a Series B financing round. The funding will be used to accelerate growth in China, Japan, and other markets. YouAppi combines machine learning and predictive algorithms to help apps find the right customers at the right conversion price. The company plans to focus on China, Japan, and other Asian markets, bringing its technology to more app marketers. YouAppi has already proven its efficacy in Asia, working with Baidu, UC Union, Sungy Mobile, and other clients. Chinese revenue is expected to double in 2016. The investors in this funding round include Hawk Ventures, Global Brain, Click Ventures, and more.
InvestmentExpand
YouAppi Rolls Out Video Mobile User Acquisition Ads - Adotas
growth-positive
YouAppi Expands its Predictive Analytics via Cohort Analysis and Scales to 1.1B Mobile Profiles
YouAppi has announced the availability of its Actionable Cohort Analysis, which has contributed to the companys significant growth in 2015. The analysis allows YouAppi to attribute users to cohorts based on their usage behavior and patterns, providing insight into their interests and preferences. YouAppis reliance on 1st party data from its 1.1 billion mobile profiles sets it apart from other app targeting solutions. The company has expanded its capabilities around predictive analytics, allowing it to deliver highly targeted ads based on real data. YouAppis OneRun platform combines machine learning and proprietary predictive algorithms to streamline mobile media buying. The company has reached 1.1 billion mobile profiles, 3,000 mobile apps and sites, and operates in 200 countries.
Customers
YouAppi Launches New Version Of OneRun Platform - Adotas
growth-positive
YouAppi: App makers should focus on user retention, post-install events
YouAppi, a mobile apps analytics company, has launched a new version of its OneRun platform. The CEO, Moshe Vaknin, emphasizes the importance of user retention over installs. He mentions that developers and marketers often focus on installs but earn nothing, while the technology exists to monitor user patterns and understand which user types have the greatest lifetime customer value. YouAppi provides a content matching algorithm, predictive analytics, and demographic/behavioral data to target the right prospects. The new version of OneRun includes a campaign performance dashboard and inventory analysis. Vaknin also discusses the significance of post-install events, such as the number of times an app is accessed in the first 24 hours and the first week, time spent per session, permissions granted by the user, items placed in the shopping cart, and social shares. YouAppi raised $3 million in October and plans to support wearables and Internet of Things appliances.
Customers
growth-positive
YouAppi raises $3M for analytics that decipher mobile app consumer behavior
YouAppi, a mobile app analytics company, has raised $3 million in funding to further develop its analytics platform. The platform focuses on what happens after a customer downloads an app, analyzing user behavior to provide better recommendations for app usage. The funding round was led by Glilot Capital Partners, 2B-Angeles, and Flint Capital. YouAppi aims to help app makers gain more insight into customer acquisition and improve revenue control. The company has already tested its technology on thousands of campaigns and provides real-time multivariate analysis and mobile app recommendations for brands, marketers, ad agencies, and publishers.
Investment
YouAppi Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 66 |
| Team members | 5 |
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YouAppi Internal
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Admin Info
| Confidence | 94/100 |
| Missing | tags, markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 514724749 |
| Crunchbase | youappi |
| Phone | +972775516892 |
| Creator | Tamar Weiss |
| Creator email | tamar.e.weiss@gmail.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-09-03T00:00:00.000Z |
| Created | 2014-07-14T00:00:00.000Z |
| Claimed | Yes |
| Status detail | Acquired by Affle on May, 2023 |