Animo

MMM and AI-powered platform designed to analyze, attribute, and optimize offline media advertising

Startup

Animo is a Bnei Brak-based startup in the Business Software sector, established in 2022. MMM and AI-powered platform designed to analyze, attribute, and optimize offline media advertising. The company has raised a total of $1.5M across 1 funding round, currently at the Seed stage. Animo was founded by Ofir Ben Yehonatan and Noam Gechtman. The company has 1-10 employees. Core technologies: Artificial Intelligence, Platforms & Interfaces, Web.

With $1.5M in total funding, Animo is a Seed-stage company operating in Business Software. The company follows a B2B business model. Product stage: Released.

$1.5M
Raised
1
Rounds
4
Team
2022
Founded
Sector & Technology
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsArtificial IntelligencePlatforms & InterfacesWeb
At a Glance
Founders
In the News

4 articles covered by sources including www.ishivuk.co.il, shivuk.me, marketing.walla.co.il, www.globes.co.il.

www.ishivuk.co.il · Apr 27, 2025
איך לפרוץ את גבולות השיווק באופליין עם דאטה מתקדם | איגוד השיווק הישראלי
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Frequently Asked Questions
What does Animo do?

Animo is an MMM and AI-powered platform that uses big data infrastructure to analyze and optimize offline media activity (TV, radio, and billboards), including how it affects online campaigns and digital assets in real time. The company provides users with the ability to compare between previous and ongoing campaigns. It provides tools to measure the effectiveness of each media channel at multiple levels, from a single ad or timeframe up to the resolution of cost per call. The company's solution can predict and show recommendations for the best and most cost-effective mix of media for ongoing and future campaigns.

How much funding has Animo raised?

Animo has raised $1.5M in total funding across 1 rounds. The company is currently at the Seed stage.

Who founded Animo?

Animo was founded in 2022 by Ofir Ben Yehonatan (Co-founder & CEO), Noam Gechtman (Co-Founder - CMO & CPO).

What sector is Animo in?

Animo operates in Business Software, Sales & Marketing Solutions, Advertising Platforms, with core technologies in Artificial Intelligence, Platforms & Interfaces, Web. Target customers: Enterprise & Professional Services, Marketing & Sales, Advertising.

Where is Animo located?

Animo is based in Metsada St 3, Bnei Brak, Israel, Center District.

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