Fullpath

Automotive Customer Data and Experience Platform

Startup

Fullpath is a Jerusalem-based startup in the Business Software sector, established in 2015. Automotive Customer Data and Experience Platform. The company has raised a total of $57M across 4 funding rounds, currently at the C stage. Fullpath was founded by Aharon Horwitz, Eliav Moshe, Yishai Goldstein. Key investors include Riverwood Capital, Aleph, Target Global, among 6 total investors. The company has 201-500 employees. Core technologies: Artificial Intelligence, Machine Learning.

With $57M in total funding, Fullpath is a C-stage company operating in Business Software. The company follows a B2B business model. Product stage: Released.

$57M
Raised
4
Rounds
6
Investors
4
Team
2015
Founded
Sector & Technology
Business SoftwareSales & Marketing Solutionse-Commerce ToolsArtificial IntelligenceMachine Learning
At a Glance
Investors

6 investors total

Founders
In the News

8 articles covered by sources including www.calcalistech.com, www.prnewswire.com, en.globes.co.il, www.autodealertodaymagazine.com, www.digitaldealer.com.

www.calcalistech.com · Sep 1, 2025
In a conversation with Noa Eshed and Ronen Menipaz on the podcast Real Life Superpowers,  Aharon Horwitz, Co-Founder and CEO of FullPath, discusses resilience, long-game thinking, and the realities of leadership.
Read article ↗
Frequently Asked Questions
What does Fullpath do?

Fullpath enables dealers to turn first-party data into long-time customers by unifying siloed data sources and leveraging the data to create exceptional, hyper-personalized customer experiences.

How much funding has Fullpath raised?

Fullpath has raised $57M in total funding across 4 rounds. The company is currently at the C stage. Key investors include Riverwood Capital, Aleph, Target Global.

Who founded Fullpath?

Fullpath was founded in 2015 by Aharon Horwitz (Co-founder & CEO), Eliav Moshe (Co-founder & CPO), Yishai Goldstein (Co-founder & CTO).

What sector is Fullpath in?

Fullpath operates in Business Software, Sales & Marketing Solutions, e-Commerce Tools, with core technologies in Artificial Intelligence, Machine Learning. Target customers: Industrial Manufacturing, Discrete Industries, Automotive.

Where is Fullpath located?

Fullpath is based in Po'alei Tsedek St 3, Jerusalem, Israel, Jerusalem District. The company also has offices abroad.

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