Placer.ai

Foot Traffic Analysis for Location-based Insights

Startup

Placer.ai is a Ramat Gan-based startup in the Business Software sector, established in 2013. Foot Traffic Analysis for Location-based Insights. The company has raised a total of $241M across 7 funding rounds, currently at the C stage. Placer.ai was founded by Noam Ben-Zvi, Oded Fossfeld, Zohar Bar-Yehuda, Ofir Lemel. Key investors include Lachy Groom, WndrCo, MMC Ventures, among 28 total investors. The company has 500+ employees. Core technologies: Artificial Intelligence, Sensing, Geolocation.

With $241M in total funding, Placer.ai is a C-stage company operating in Business Software. The company follows a B2B/B2G business model. Product stage: Released.

$241M
Raised
7
Rounds
28
Investors
5
Team
2013
Founded
Sector & Technology
Automotive & Mobility TechnologiesUrban MobilityBusiness SoftwareSales & Marketing SolutionsAdvertising PlatformsArtificial IntelligenceSensingGeolocation
At a Glance
Investors

28 investors total

Founders
In the News

10 articles covered by sources including www.calcalistech.com, www.themarker.com, en.globes.co.il, officesnapshots.com, techcrunch.com.

www.calcalistech.com · Jan 29, 2025
The Israeli location analytics firm reduces its workforce by 18% as it prioritizes cost efficiency and a more focused growth strategy.
Read article ↗
Frequently Asked Questions
What does Placer.ai do?

Placer provides retailers with actionable, location-based insights into their audience and competition derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. Placer helps shed light on churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking. The Placer mobile SDK collects data in the background with minimal effect on user experience or battery consumption. Placer analyzes user behavior with patent-pending location data-mining algorithms to quickly deliver accurate insights. Content and ads personalized with Placer's rich profiles can offerusers an engaging experience.

How much funding has Placer.ai raised?

Placer.ai has raised $241M in total funding across 7 rounds. The company is currently at the C stage. Key investors include Lachy Groom, WndrCo, MMC Ventures.

Who founded Placer.ai?

Placer.ai was founded in 2013 by Noam Ben-Zvi (Co-founder & CEO), Oded Fossfeld (Co-founder & CTO), Zohar Bar-Yehuda (Co-founder & Chief Data Scientist), Ofir Lemel (Co-founder & Chief Product Officer).

What sector is Placer.ai in?

Placer.ai operates in Automotive & Mobility Technologies, Urban Mobility, Business Software, Sales & Marketing Solutions, Advertising Platforms, with core technologies in Artificial Intelligence, Sensing, Geolocation. Target customers: Media & Entertainment, Publishing, Travel & Tourism, Hospitality, Hotels.

Where is Placer.ai located?

Placer.ai is based in Zeev Jabutinsky Rd 5, Ramat Gan, Israel, Center District. The company also has offices abroad.

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