PubPlus
Revenue Attribution Platform for Content Publishers
StartupPubPlus is a Tel Aviv-Yafo-based startup in the Business Software sector, established in 2016. Revenue Attribution Platform for Content Publishers. PubPlus was founded by Gil Bar-Tur. The company has 51-200 employees. Core technologies: Platforms & Interfaces, Web.
The company follows a B2B business model. Product stage: Released. PubPlus has been acquired.
- StageAcquired
- ProductReleased
- ModelB2B
- Employees51-200
- HQTel Aviv-Yafo
- DistrictCenter District
- StatusAcquired
- Last RoundUndisclosed
Gil Bar-TurCo-founder & CEO
3 articles covered by sources including www.calcalistech.com,
aithority.com,
www.globenewswire.com.
What does PubPlus do?
PubPlus is a revenue attribution solution that aims to help publishers maximize content distribution spend, ad revenue, and user engagement. PubPlus aggregates publishers' data into a platform where ad revenue is attributed to the marketing spend, leveraging insights to maximize growth and profit. With PubPlus, publishers can spot and halt underperforming content distribution campaigns and scale the profitable ones in order to raise their return on investment. PubPlus was developed by Pesto Harel Shemesh Ltd.
Who founded PubPlus?
PubPlus was founded in 2016 by Gil Bar-Tur (Co-founder & CEO).
What sector is PubPlus in?
PubPlus operates in Business Software, Sales & Marketing Solutions, Advertising Platforms, with core technologies in Platforms & Interfaces, Web. Target customers: Consumers, Professionals & Gig Economy, Website Owners, Online Retailers, Media & Entertainment, Publishing.
Where is PubPlus located?
PubPlus is based in Lincoln St 20, Tel Aviv, Israel, Center District.