Second Nature AI

Personal AI Coaching Platform for Sales Representatives

Startup

Second Nature AI is a Tel Aviv-Yafo-based startup in the Business Software sector, established in 2018. Personal AI Coaching Platform for Sales Representatives. The company has raised a total of $37.5M across 3 funding rounds, currently at the B stage. Second Nature AI was founded by Ariel Hitron and Alon Shalita. Key investors include Sienna Venture Capital, StageOne Ventures, Cardumen Capital, among 7 total investors. The company has 51-200 employees. Core technologies: Artificial Intelligence, Generative AI.

With $37.5M in total funding, Second Nature AI is a B-stage company operating in Business Software. The company follows a B2B business model. Product stage: Released.

$37.5M
Raised
3
Rounds
7
Investors
4
Team
2018
Founded
Sector & Technology
Business SoftwareIT, R&D & Data SolutionsSoftware Development ToolsProject Management & CollaborationSales & Marketing SolutionsArtificial IntelligenceGenerative AI
At a Glance
Investors

7 investors total

Founders
In the News

4 articles covered by sources including www.geektime.co.il, www.calcalistech.com, www.prnewswire.com, venturebeat.com.

www.geektime.co.il · Oct 16, 2025
הסטארטאפ הישראלי Second Nature רוצה שארגונים לא יפסידו כסף, ופיתח מעין Flight Simulator לאימון עובדים
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Frequently Asked Questions
What does Second Nature AI do?

Second Nature is working to deliver an interactive personal AI coaching platform for sales representatives based on dialogue. The company's personalized coaching plans, feedback, and analysis aim to deliver higher sales productivity, faster onboarding cycles, faster roll-out change, and a more effective channel partner program. Second Nature's process begins by analyzing the client's customer relationship management data to detect patterns and anomalies in their sales representatives' performance, then automatically assigns tailored objectives (KPIs) to improve upon, builds a personalized coaching plan, and executes it by running sales simulations and feedback.

How much funding has Second Nature AI raised?

Second Nature AI has raised $37.5M in total funding across 3 rounds. The company is currently at the B stage. Key investors include Sienna Venture Capital, StageOne Ventures, Cardumen Capital.

Who founded Second Nature AI?

Second Nature AI was founded in 2018 by Ariel Hitron (Co-founder & CEO), Alon Shalita (Co-founder & CTO).

What sector is Second Nature AI in?

Second Nature AI operates in Business Software, IT, R&D & Data Solutions, Software Development Tools, Project Management & Collaboration, Sales & Marketing Solutions, with core technologies in Artificial Intelligence, Generative AI. Target customers: Education, Higher Education, Enterprise & Professional Services, IT, Marketing & Sales, Healthcare & Life Sciences, Healthcare, Insurance Companies, Providers.

Where is Second Nature AI located?

Second Nature AI is based in Yigal Alon St 94, Tel Aviv-Yafo, 6789155, Israel, Center District.

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