Yotpo

eCommerce Marketing Platform

Startup

Yotpo is a Yokne'am Illit-based startup in the Business Software sector, established in 2011. eCommerce Marketing Platform. The company has raised a total of $436M across 9 funding rounds, currently at the F stage. Yotpo was founded by Tomer Tagrin and Omri Cohen. Key investors include Shavit Capital Fund, Shopify, Bessemer Venture Partners, among 21 total investors. The company has 500+ employees. Core technologies: Platforms & Interfaces, Mobile, Web.

With $436M in total funding, Yotpo is a F-stage company operating in Business Software. The company follows a B2B business model. Product stage: Released.

$436M
Raised
9
Rounds
21
Investors
3
Team
2011
Founded
Sector & Technology
Business SoftwareSales & Marketing Solutionse-Commerce ToolsPlatforms & InterfacesMobileWeb
At a Glance
Investors

21 investors total

Founders
In the News

27 articles covered by sources including www.calcalistech.com, en.globes.co.il, officesnapshots.com, www.calcalist.co.il, www.globes.co.il.

www.calcalistech.com · Aug 5, 2025
Move affects 34% of global workforce as unicorn refocuses on core products and AI-led strategy.
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Frequently Asked Questions
What does Yotpo do?

Yotpo is the developer of a data-driven eCommerce marketing platform that offers solutions for customer reviews, visual marketing, customer loyalty, referral programs, and SMS marketing. The platform integrates with a variety of business tools, such as Google, Instagram, and other eCommerce platforms. The company's goal is to empower brands to grow their direct-to-consumer business through experiences that spark and sustain lasting customer loyalty. Yotpo customers include Rebecca Minkoff, MVMT, Bob's Discount Furniture, and Steve Madden.

How much funding has Yotpo raised?

Yotpo has raised $436M in total funding across 9 rounds. The company is currently at the F stage. Key investors include Shavit Capital Fund, Shopify, Bessemer Venture Partners.

Who founded Yotpo?

Yotpo was founded in 2011 by Tomer Tagrin (Co-founder & CEO), Omri Cohen (Co-founder & COO).

What sector is Yotpo in?

Yotpo operates in Business Software, Sales & Marketing Solutions, e-Commerce Tools, with core technologies in Platforms & Interfaces, Mobile, Web. Target customers: Commerce & Retail, Distribution Channels, Direct-to-consumer, Consumer Goods.

Where is Yotpo located?

Yotpo is based in HaKidma St 3, Yokne'am Illit, Israel, Center District,North District. The company also has offices abroad.

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