Fondue Overview
Fondue is the developer of CashBack, an eCommerce platform to help brands drive profitable growth. Seamlessly brand embedded, CashBack replaces discount codes and allows shoppers to choose the incentive that means the most to them. CashBack is designed to provide brands with increased conversions, profit, engagement, and cash flow. Fondue works with more than 100 merchants, including emerging and publicly traded brands, dropshippers, digitally native vertical brands, and marketplaces. Fondue is developed by Pen to Paper Ltd.
Cumulative Funding Raised Over Time ($)
$10.5MSep 2022
Latest News
growth-positive
Fondue has been acquired by Postscript
Fondue, a company that helps brands grow profitably by replacing coupon codes with CashBack, has been acquired by Postscript, a leading SMS marketing platform for Shopify. This is the first acquisition for Postscript, which is used by over 10,000 Shopify brands. The acquisition will allow Fondue to scale up its team and build new features, while Postscript brands will have the opportunity for accelerated list growth, subscriber LTV, and profitability. The deal is expected to create the ultimate revenue channel for the entire Shopify ecosystem.
Acquisition
growth-positive
הנחה חכמה: פונדו רוצה לבטל את הקופונים בסחר המקוון
Fondue, an e-commerce company, is offering cashback instead of coupons to customers on Shopify. The companys CEO, Oren Chernof, believes that coupons are detrimental to profitability, especially in the current economic climate. Fondues cashback model turns discounts from pre-purchase to post-purchase, with customers receiving an email after their transaction with options for cashback. Some customers do not redeem this, making it more profitable for the company. Fondue has hundreds of customers and is currently only focusing on the Shopify platform. The company has raised $10.5 million in a seed round.
CustomersExpand
growth-positive
Fondue Raises $10.5M in Seed Funding
Fondue, a Shopify app that replaces coupon codes with brand-embedded CashBack, has raised $10.5 million in seed funding. The funding round was led by Quiet Capital and Hanaco Ventures, with participation from various other investors. Fondue plans to use the funding to scale up product development, expand its offline CashBack channel, and accelerate its go-to-market strategy. The company enables brands to increase conversion and grow profits by offering CashBack incentives to shoppers. Fondue is currently working with over 100 merchants, ranging from emerging brands to publicly traded companies and marketplaces.
InvestmentExpand
| Sector | Business Software |
Funding
| Total funding | $10.5M |
| Last funding | $10.5M |
| Stage | Acquired |
| Rounds | 1 |
| Investors | 9 |
Team Members
4
Employees: 11-50
Web & Social Links
| Website | www.getfondue.com/ |
Locations
Gershon Shatz St 41, Tel Aviv-Yafo, Israel
New York, NY, USA
Photos & Videos
No files yet
Fondue Business
Business models
B2B2C
Product stage
Released
Employees
11-50
Sector
Business SoftwareSales & Marketing Solutionse-Commerce ToolsTarget Customer
Commerce & RetailDistribution ChannelsDirect-to-consumereCommerce PlatformsCore Technology
Platforms & InterfacesPlug-inFondue Financials
$10.5M
Total funding
Undisclosed
Capital raised
$10.5M
Last funding
Acquired
Funding stage
1
Total rounds
9
Investors
Cumulative Funding Raised Over Time ($)
$10.5MSep 2022
Private Equity Funding
Seed
Sep 2022
$10.5M
Hanaco Ventures (Lead), Quiet Capital (Lead)
,
R-Squared Ventures, Samsung Next TLV, Gaingels, Ground Up Ventures, Infinity Ventures, Verissimo Ventures, Sugar Capital
Public Offering / Exit
MNAEvent
Jul 2023
Undisclosed
Fondue Lifecycle
Cumulative Funding Raised Over Time
$10.5MSep 2022
All Events
Seed
Sep 2022
$10.5M
Hanaco Ventures (Lead), Quiet Capital (Lead)
,
R-Squared Ventures, Samsung Next TLV, Gaingels, Ground Up Ventures, Infinity Ventures, Verissimo Ventures, Sugar Capital
MNAEvent
Jul 2023
Undisclosed
Fondue News
3 articles
growth-positive
Fondue has been acquired by Postscript
Fondue, a company that helps brands grow profitably by replacing coupon codes with CashBack, has been acquired by Postscript, a leading SMS marketing platform for Shopify. This is the first acquisition for Postscript, which is used by over 10,000 Shopify brands. The acquisition will allow Fondue to scale up its team and build new features, while Postscript brands will have the opportunity for accelerated list growth, subscriber LTV, and profitability. The deal is expected to create the ultimate revenue channel for the entire Shopify ecosystem.
Acquisition
growth-positive
הנחה חכמה: פונדו רוצה לבטל את הקופונים בסחר המקוון
Fondue, an e-commerce company, is offering cashback instead of coupons to customers on Shopify. The companys CEO, Oren Chernof, believes that coupons are detrimental to profitability, especially in the current economic climate. Fondues cashback model turns discounts from pre-purchase to post-purchase, with customers receiving an email after their transaction with options for cashback. Some customers do not redeem this, making it more profitable for the company. Fondue has hundreds of customers and is currently only focusing on the Shopify platform. The company has raised $10.5 million in a seed round.
CustomersExpand
growth-positive
Fondue Raises $10.5M in Seed Funding
Fondue, a Shopify app that replaces coupon codes with brand-embedded CashBack, has raised $10.5 million in seed funding. The funding round was led by Quiet Capital and Hanaco Ventures, with participation from various other investors. Fondue plans to use the funding to scale up product development, expand its offline CashBack channel, and accelerate its go-to-market strategy. The company enables brands to increase conversion and grow profits by offering CashBack incentives to shoppers. Fondue is currently working with over 100 merchants, ranging from emerging brands to publicly traded companies and marketplaces.
InvestmentExpand
Fondue Team
Employee Info
| Employees (range) | 11-50 |
| Exact count | 13 |
| Team members | 4 |
Similar Companies
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Fondue Internal
Recent Updates
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Admin Info
| Confidence | 81/100 |
| Missing | tags, video or image, markets, not claimed |
| BI Verification | Jenny Sotnik-Talisman |
| Registrar ID | 516407707 |
| Crunchbase | fondue |
| Creator | Maor Perlov |
| Creator email | maor.perlov@sncentral.org |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-06-01T00:00:00.000Z |
| Created | 2022-09-19T00:00:00.000Z |
| Claimed | Yes |
| Status detail | Acquired by Postscript on Jul, 2023 |