Fondue News
3 articles
growth-positive
Fondue has been acquired by Postscript
Fondue, a company that helps brands grow profitably by replacing coupon codes with CashBack, has been acquired by Postscript, a leading SMS marketing platform for Shopify. This is the first acquisition for Postscript, which is used by over 10,000 Shopify brands. The acquisition will allow Fondue to scale up its team and build new features, while Postscript brands will have the opportunity for accelerated list growth, subscriber LTV, and profitability. The deal is expected to create the ultimate revenue channel for the entire Shopify ecosystem.
Acquisition
growth-positive
הנחה חכמה: פונדו רוצה לבטל את הקופונים בסחר המקוון
Fondue, an e-commerce company, is offering cashback instead of coupons to customers on Shopify. The companys CEO, Oren Chernof, believes that coupons are detrimental to profitability, especially in the current economic climate. Fondues cashback model turns discounts from pre-purchase to post-purchase, with customers receiving an email after their transaction with options for cashback. Some customers do not redeem this, making it more profitable for the company. Fondue has hundreds of customers and is currently only focusing on the Shopify platform. The company has raised $10.5 million in a seed round.
CustomersExpand
growth-positive
Fondue Raises $10.5M in Seed Funding
Fondue, a Shopify app that replaces coupon codes with brand-embedded CashBack, has raised $10.5 million in seed funding. The funding round was led by Quiet Capital and Hanaco Ventures, with participation from various other investors. Fondue plans to use the funding to scale up product development, expand its offline CashBack channel, and accelerate its go-to-market strategy. The company enables brands to increase conversion and grow profits by offering CashBack incentives to shoppers. Fondue is currently working with over 100 merchants, ranging from emerging brands to publicly traded companies and marketplaces.
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