OwnID Overview
OwnID enables websites and apps to easily add passwordless authentication to their existing registration and login forms, providing end users with the option to authenticate with their phone biometrics regardless of which device they are browsing with. OwnID is currently used by large corporations including Bayer and Nestl, who have reported significant increases in registrations and logins. Its frictionless multifactor authentication is more secure than password-based methods and features easy integration.
Cumulative Funding Raised Over Time ($)
$6.2MMay 2022
$6.2MMay 2024
Latest News
growth-positive
OwnID, which specializes in passwordless identity verification, was founded in 2020 by Dor Shany and Rooly Eliezerov, both former employees of Gigya, which was bought by SAP in 2017.
OwnID, a company specializing in passwordless identity verification, has been acquired by Brazilian digital identity company Unico, which is valued at approximately $2.6 billion. This acquisition is part of Unicos global expansion strategy, allowing it to add a passwordless product to its portfolio and gain a presence in the U.S. and Israeli markets. OwnID, founded in 2020, processes around 3.5 million verifications per month and serves high-profile clients like Nestlé, SAP, the NFL, and Michael Kors. The company employs about 20 people and will continue to operate under the new brand, OwnID by Unico.
Acquired-by
growth-positive
Shopify Plus Stores Can Easily Add Passwordless Login With Passkeys Support
OwnID has announced the release of Passkeys support for Shopify Plus stores, allowing them to implement passwordless login through a free plugin. This new feature aims to reduce user drop-off rates and increase conversion rates by eliminating the need for passwords. The plugin is designed to be easy to implement, requiring only four steps to integrate with Shopify Plus stores. This development follows OwnIDs previous release of a no-code WordPress plugin and aligns with industry efforts by major tech companies like Apple, Google, and Microsoft to move towards passwordless authentication. OwnIDs solution is recognized for its secure and seamless user experience, having been adopted by major brands such as Carrefour and Nestle.
Partners
growth-positive
OwnID Raises USD6.2M In Seed Funding
OwnID, a Tel Aviv-based provider of a passwordless identity platform, has raised $6.2 million in seed funding. The funding round was led by Mayfield, with participation from SAP. OwnID offers a Skip Password add-on that allows users to authenticate with their phone biometrics, eliminating the need for passwords. The platform is being used by companies like Nestle, Delonghi, Bayer, GistMD, and Trackimo. The funding will support OwnIDs growth and development of its identity platform.
Investment
| Sector | Cyber Security |
Funding
| Total funding | $6.2M |
| Last funding | Undisclosed |
| Stage | Acquired |
| Rounds | 2 |
| Investors | 3 |
Team Members
2
Employees: 1-10
Web & Social Links
| Website | www.ownid.com |
| Careers | Careers page |
Locations
Tel Aviv, Israel
Photos & Videos
1 item(s)
OwnID Business
Business models
B2B, B2B2C
Product stage
Released
Employees
1-10
Sector
Cyber SecurityIdentity SecurityTarget Customer
Enterprise & Professional ServicesSMBs & SMEsEnterprisesConsumersCore Technology
CryptographyPlatforms & InterfacesWebTags (6)
identity-verificationcyber-securityauthenticationbiometricsmulti-factor-authenticationenterprise-solutionsSolutions
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Use Cases
Delonghi passwordless loginOwnID Financials
$6.2M
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
Acquired
Funding stage
2
Total rounds
3
Investors
Cumulative Funding Raised Over Time ($)
$6.2MMay 2022
$6.2MMay 2024
Private Equity Funding
Undisclosed Round
May 2024
Undisclosed
Incubate Fund (Lead)
Seed
May 2022
$6.2M
Mayfield Fund (Lead)
,
SAP
Public Offering / Exit
MNAEvent
Sep 2025
Undisclosed
OwnID Lifecycle
Cumulative Funding Raised Over Time
$6.2MMay 2022
$6.2MMay 2024
All Events
Undisclosed Round
May 2024
Undisclosed
Incubate Fund (Lead)
Seed
May 2022
$6.2M
Mayfield Fund (Lead)
,
SAP
MNAEvent
Sep 2025
Undisclosed
OwnID News
3 articles
growth-positive
OwnID, which specializes in passwordless identity verification, was founded in 2020 by Dor Shany and Rooly Eliezerov, both former employees of Gigya, which was bought by SAP in 2017.
OwnID, a company specializing in passwordless identity verification, has been acquired by Brazilian digital identity company Unico, which is valued at approximately $2.6 billion. This acquisition is part of Unicos global expansion strategy, allowing it to add a passwordless product to its portfolio and gain a presence in the U.S. and Israeli markets. OwnID, founded in 2020, processes around 3.5 million verifications per month and serves high-profile clients like Nestlé, SAP, the NFL, and Michael Kors. The company employs about 20 people and will continue to operate under the new brand, OwnID by Unico.
Acquired-by
growth-positive
Shopify Plus Stores Can Easily Add Passwordless Login With Passkeys Support
OwnID has announced the release of Passkeys support for Shopify Plus stores, allowing them to implement passwordless login through a free plugin. This new feature aims to reduce user drop-off rates and increase conversion rates by eliminating the need for passwords. The plugin is designed to be easy to implement, requiring only four steps to integrate with Shopify Plus stores. This development follows OwnIDs previous release of a no-code WordPress plugin and aligns with industry efforts by major tech companies like Apple, Google, and Microsoft to move towards passwordless authentication. OwnIDs solution is recognized for its secure and seamless user experience, having been adopted by major brands such as Carrefour and Nestle.
Partners
growth-positive
OwnID Raises USD6.2M In Seed Funding
OwnID, a Tel Aviv-based provider of a passwordless identity platform, has raised $6.2 million in seed funding. The funding round was led by Mayfield, with participation from SAP. OwnID offers a Skip Password add-on that allows users to authenticate with their phone biometrics, eliminating the need for passwords. The platform is being used by companies like Nestle, Delonghi, Bayer, GistMD, and Trackimo. The funding will support OwnIDs growth and development of its identity platform.
Investment
OwnID Team
Employee Info
| Employees (range) | 1-10 |
| Exact count | 10 |
| Team members | 2 |
Similar Companies
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This entity has 9 classification IDs that could be used for matching.
OwnID Internal
Recent Updates
No update log entries.
Note: Free-text notes visible in the original Finder "Internal" tab are not present in the imported profile data. Only the update audit log is available.
Admin Info
| Confidence | 98/100 |
| Missing | markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 516437472 |
| Crunchbase | ownid |
| Phone | +972545316010 |
| Creator | Jenny Sotnik-Talisman |
| Creator email | genys30@yahoo.com |
| Last updater | Yanina Wainscheinker |
| Updater email | yanina.wainscheinker@sncentral.org |
| Last update | 2024-11-19T00:00:00.000Z |
| Created | 2022-05-02T00:00:00.000Z |
| Claimed | Yes |
| Status detail | Acquired by Unico IDtech on Sep, 2025 |