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OwnID

Passwordless Authentication Platform
Startup Acquired Founded 2021 Cyber Security
Last Update Sep 25, 2025 · Claimed

OwnID News

3 articles
Sep 21, 2025 · www.calcalistech.com
growth-positive
OwnID, which specializes in passwordless identity verification, was founded in 2020 by Dor Shany and Rooly Eliezerov, both former employees of Gigya, which was bought by SAP in 2017.
OwnID, a company specializing in passwordless identity verification, has been acquired by Brazilian digital identity company Unico, which is valued at approximately $2.6 billion. This acquisition is part of Unicos global expansion strategy, allowing it to add a passwordless product to its portfolio and gain a presence in the U.S. and Israeli markets. OwnID, founded in 2020, processes around 3.5 million verifications per month and serves high-profile clients like Nestlé, SAP, the NFL, and Michael Kors. The company employs about 20 people and will continue to operate under the new brand, OwnID by Unico.
Acquired-by
Dec 11, 2022 · www.prnewswire.com
growth-positive
Shopify Plus Stores Can Easily Add Passwordless Login With Passkeys Support
OwnID has announced the release of Passkeys support for Shopify Plus stores, allowing them to implement passwordless login through a free plugin. This new feature aims to reduce user drop-off rates and increase conversion rates by eliminating the need for passwords. The plugin is designed to be easy to implement, requiring only four steps to integrate with Shopify Plus stores. This development follows OwnIDs previous release of a no-code WordPress plugin and aligns with industry efforts by major tech companies like Apple, Google, and Microsoft to move towards passwordless authentication. OwnIDs solution is recognized for its secure and seamless user experience, having been adopted by major brands such as Carrefour and Nestle.
Partners
May 2, 2022 · www.finsmes.com
growth-positive
OwnID Raises USD6.2M In Seed Funding
OwnID, a Tel Aviv-based provider of a passwordless identity platform, has raised $6.2 million in seed funding. The funding round was led by Mayfield, with participation from SAP. OwnID offers a Skip Password add-on that allows users to authenticate with their phone biometrics, eliminating the need for passwords. The platform is being used by companies like Nestle, Delonghi, Bayer, GistMD, and Trackimo. The funding will support OwnIDs growth and development of its identity platform.
Investment