SETT Overview
Sett is developing an ai-based platform which allows studios to generate personalized video ads, in-game assets, and even mini-games tailored to different audiences. The company's solution produces entirely distinct creative directions, then tests them to identify high-performing outliers.
Cumulative Funding Raised Over Time ($)
$12.0MFeb 2022
$27.0MMay 2025
Latest News
growth-positive
Sett raises $15M Series A to help mobile games win with AI-powered storytelling | CTech
Sett, an Israeli startup founded in 2022, has emerged from stealth mode with a $15 million Series A funding round led by Bessemer Venture Partners. The company offers an Agentic AI platform that automates the creation of marketing assets and in-game content for mobile games. This platform is designed to help studios navigate the challenges posed by Apples restrictions on personal data tracking by focusing on content rather than data. Setts tools allow for the creation of personalized video ads and in-game assets, significantly reducing production time and costs. The company has already secured high-profile clients like Zynga and Playtika and plans to double its team by 2025.
InvestmentCustomersExpand
| Sector | Media & Entertainment Technologies |
Funding
| Total funding | $27M |
| Last funding | $15M |
| Stage | A |
| Rounds | 2 |
| Investors | 5 |
Team Members
3
Employees: 51-200
Web & Social Links
| Website | www.sett.ai/ |
| Careers | Careers page |
Locations
Tel Aviv-Yafo, Israel
Photos & Videos
No files yet
SETT Business
Business models
B2B2C, B2B
Product stage
R&D
Employees
51-200
Sector
Media & Entertainment TechnologiesDigital Content Engagement & EntertainmentTarget Customer
Media & EntertainmentGaming IndustryMobile GamingCore Technology
—Tags (5)
gamificationgame-developersmobile-advertisingartificial-intelligencevideo-advertisingSETT Financials
$27M
Total funding
Undisclosed
Capital raised
$15M
Last funding
A
Funding stage
2
Total rounds
5
Investors
Cumulative Funding Raised Over Time ($)
$12.0MFeb 2022
$27.0MMay 2025
Private Equity Funding
A Round
May 2025
$15M
Saga Ventures, Bessemer Venture Partners, VGames, F2 Venture Capital
Pre-Seed
Feb 2022
$12M
Arnaud Lorie
SETT Lifecycle
Cumulative Funding Raised Over Time
$12.0MFeb 2022
$27.0MMay 2025
All Events
A Round
May 2025
$15M
Saga Ventures, Bessemer Venture Partners, VGames, F2 Venture Capital
Pre-Seed
Feb 2022
$12M
Arnaud Lorie
SETT News
1 article
growth-positive
Sett raises $15M Series A to help mobile games win with AI-powered storytelling | CTech
Sett, an Israeli startup founded in 2022, has emerged from stealth mode with a $15 million Series A funding round led by Bessemer Venture Partners. The company offers an Agentic AI platform that automates the creation of marketing assets and in-game content for mobile games. This platform is designed to help studios navigate the challenges posed by Apples restrictions on personal data tracking by focusing on content rather than data. Setts tools allow for the creation of personalized video ads and in-game assets, significantly reducing production time and costs. The company has already secured high-profile clients like Zynga and Playtika and plans to double its team by 2025.
InvestmentCustomersExpand
SETT Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 112 |
| Team members | 3 |
Similar Companies
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SETT Internal
Recent Updates
No update log entries.
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Admin Info
| Confidence | 80/100 |
| Missing | sector, video or image, markets, not claimed |
| BI Verification | Matan Eblagon |
| Creator | Ortal Wein |
| Creator email | ortalw@sncentral.org |
| Last updater | Matan Eblagon |
| Updater email | matane@sncentral.org |
| Last update | 2025-05-07T00:00:00.000Z |
| Created | 2024-08-20T00:00:00.000Z |
| Claimed | Yes |