SETT

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Sett, an Israeli startup founded in 2022, has emerged from stealth mode with a $15 million Series A funding round led by Bessemer Venture Partners. The company offers an Agentic AI platform that automates the creation of marketing assets and in-game content for mobile games. This platform is designed to help studios navigate the challenges posed by Apples restrictions on personal data tracking by focusing on content rather than data. Setts tools allow for the creation of personalized video ads and in-game assets, significantly reducing production time and costs. The company has already secured high-profile clients like Zynga and Playtika and plans to double its team by 2025.