Folloze Overview
Folloze provides an account-based management sales platform designed to help B2B sales teams use marketing techniques to engage, develop, and win their top-target accounts. The companys scalable platform allows marketing to empower sales to deliver account-specific content campaigns, content automation, actionable account analytics, and more, all using familiar sales tools. With these added capabilities, salespeople can act as consultants throughout the sales process, delivering more value to customers and improving their sales pipelines.
Cumulative Funding Raised Over Time ($)
$3.3MApr 2015
$14.3MOct 2019
$21.6MSep 2016
Latest News
Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences
Folloze Included as a Growth Stage Vendor in New Account-Based Marketing Report by Independent Research Firm
Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies
growth-positive
Folloze Raises $11M in Series B Funding - FinSMEs
Folloze, a provider of applied hyper-personalization marketing platform, has raised $11 million in Series B funding. The company plans to use the funds to expand operations and business reach. Folloze offers a Personalized B2B Marketing Platform that enables enterprises to deliver hyper-personalization at scale, generating engagement intelligence for sales. The company has also added new members to its advisory and executive boards.
InvestmentExpand
https://www.martechadvisor.com/news/machine-learning-ai/folloze-enhancesits-ai-driven-personalization-solution-improves-customer-journey/
| Sector | Business Software |
Funding
| Total funding | $21.6M |
| Last funding | $11M |
| Stage | Mature |
| Rounds | 3 |
| Investors | 7 |
Team Members
3
Employees: 51-200
Web & Social Links
| Website | www.folloze.com |
| Careers | Careers page |
Locations
Zeev Jabotinsky St 35, Ramat Gan, Israel
1820 Gateway Drive , Suite 330, San Mateo, CA
8310 S Valley Hwy suite 3025, Englewood, CO 80112, USA
Photos & Videos
1 item(s)
Folloze Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
Enterprise & Professional ServicesMarketing & SalesEnterprisesCore Technology
Artificial IntelligenceTags (14)
campaign-managementcustomer-engagementcontent-sharingtargetinguser-engagementcontent-marketingcollaborationsmbenterprisesadvertisersconversion-optimizationpersonalizationenterprise-solutionsartificial-intelligenceSolutions
{"title":"Marketing Technology","description":"Folloze's content experience platform enabled Demandbase to hyper-personalize buyer journeys, streamline content delivery for sales and marketing, and boost engagement through tailored content boards.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":4,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Customer Acquisition","value":5,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Risk Mitigation","value":1,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Talent Development","value":3,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
Use Cases
How Demandbase Created a Content-Delivery Powerhouse to Hyper-Personalize the Buyer Experience and Boost EngagementGeographic Markets
United StatesFolloze Financials
$21.6M
Total funding
Undisclosed
Capital raised
$11M
Last funding
Mature
Funding stage
3
Total rounds
7
Investors
Cumulative Funding Raised Over Time ($)
$3.3MApr 2015
$14.3MOct 2019
$21.6MSep 2016
Private Equity Funding
B Round
Oct 2019
$11M
Benhamou Global Ventures (Lead)
,
Grayhawk Capital, Canvas Prime, SVB Capital, Cervin Ventures
A Round
Sep 2016
$7.3M
Cervin Ventures, New Enterprise Associates, Canvas Prime
Seed
Apr 2015
$3.3M
New Enterprise Associates, Cervin Ventures, TriplePoint Capital
Folloze Lifecycle
Cumulative Funding Raised Over Time
$3.3MApr 2015
$14.3MOct 2019
$21.6MSep 2016
All Events
B Round
Oct 2019
$11M
Benhamou Global Ventures (Lead)
,
Grayhawk Capital, Canvas Prime, SVB Capital, Cervin Ventures
A Round
Sep 2016
$7.3M
Cervin Ventures, New Enterprise Associates, Canvas Prime
Seed
Apr 2015
$3.3M
New Enterprise Associates, Cervin Ventures, TriplePoint Capital
Folloze News
12 articlesFolloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences
Folloze Included as a Growth Stage Vendor in New Account-Based Marketing Report by Independent Research Firm
Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies
growth-positive
Folloze Raises $11M in Series B Funding - FinSMEs
Folloze, a provider of applied hyper-personalization marketing platform, has raised $11 million in Series B funding. The company plans to use the funds to expand operations and business reach. Folloze offers a Personalized B2B Marketing Platform that enables enterprises to deliver hyper-personalization at scale, generating engagement intelligence for sales. The company has also added new members to its advisory and executive boards.
InvestmentExpand
https://www.martechadvisor.com/news/machine-learning-ai/folloze-enhancesits-ai-driven-personalization-solution-improves-customer-journey/
growth-positive
Folloze Launches Data and AI Powered Personalization Engine, Turning Insights into Action
Folloze, a B2B Customer Engagement Platform, has launched a new product, the Personalization Engine, which uses data and artificial intelligence to customize content-based experiences throughout the customer journey. The company has also announced its integration with the Demandbase Account-Based Marketing (ABM) Platform to fuel AI-powered intent and account-rich data into the Personalization Engine. This will allow Folloze customers to engage both current and prospective customers in deeper and more meaningful ways.
CustomersPartners
growth-positive
Folloze Launches 'Content Sites' Functionality For ABM Platform
Folloze, an ABM Engagement Platform provider, has released a new functionality called Content Sites. This feature allows users to develop personalized engagement strategies across marketing and sales through branded content microsites. The aim is to merge content marketing, sales engagement, and digital marketing capabilities into a single solution. The microsite can be personalized for the sender/seller as well as for the end customer. Folloze also offers integration with SalesLoft, a sales engagement platform, to enhance marketing and sales collaboration. The release of Content Sites is expected to have a positive impact on Follozes growth.
CustomersPartners
growth-positive
Interview with Etai Beck, CEO & Co-founder at Folloze
The article features an interview with the CEO of Folloze, an ABM platform. The CEO discusses the challenges in B2B go-to-market and the role of Folloze in integrating marketing and sales. The article also highlights the pain points for B2B sales and marketing teams and the future of CRM. The CEO expresses fascination with AI and its use in sales and marketing. Follozes ideal customers are enterprises in knowledge industries. The company primarily targets North America but is seeing international growth. The CEO emphasizes the importance of clean and up-to-date CRM data for mastering ABM strategies. Folloze recently participated in a digital campaign at the B2B Marketing Exchange Conference. The CEO also discusses the impact of AI on society and the responsibility of business leaders. The article concludes with a discussion on technology and the CEOs work style.
CustomersPartners
growth-positive
Leading Engagement Platform Folloze Unveils Innovative Feature 'ABM Content Plays'
Folloze, an Account Based Marketing (ABM) Engagement Platform, has announced a major product release, including the launch of its new feature, ABM Content Plays. The new feature allows salespeople to use marketing tactics to execute highly-targeted, multi-touch campaigns, better engaging prospects and customers throughout the customer lifetime journey. The release also includes new scheduling, visibility and control enhancements to its ABM Campaigns feature to empower successful ‘land and expand’ strategies. Folloze was founded in 2013 and is headquartered in San Mateo, CA.
CustomersPartnersExpand
Folloze Elevates ABM Automation and Analytics Capabilities to Power Account Engagement Campaigns
Folloze Launches New Release with Enterprise-Grade ABM Focus
Folloze Raises $7.3 Million in Funding to Extend Reach of Account Based Marketing (ABM) Sales Platform
Folloze Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 56 |
| Team members | 3 |
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Folloze Internal
Recent Updates
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Admin Info
| Confidence | 92/100 |
| Missing | markets, not claimed |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 514940063 |
| Crunchbase | folloze |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-02-08T00:00:00.000Z |
| Created | 2014-11-06T00:00:00.000Z |