Folloze News
12 articlesFolloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences
Folloze Included as a Growth Stage Vendor in New Account-Based Marketing Report by Independent Research Firm
Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies
growth-positive
Folloze Raises $11M in Series B Funding - FinSMEs
Folloze, a provider of applied hyper-personalization marketing platform, has raised $11 million in Series B funding. The company plans to use the funds to expand operations and business reach. Folloze offers a Personalized B2B Marketing Platform that enables enterprises to deliver hyper-personalization at scale, generating engagement intelligence for sales. The company has also added new members to its advisory and executive boards.
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https://www.martechadvisor.com/news/machine-learning-ai/folloze-enhancesits-ai-driven-personalization-solution-improves-customer-journey/
growth-positive
Folloze Launches Data and AI Powered Personalization Engine, Turning Insights into Action
Folloze, a B2B Customer Engagement Platform, has launched a new product, the Personalization Engine, which uses data and artificial intelligence to customize content-based experiences throughout the customer journey. The company has also announced its integration with the Demandbase Account-Based Marketing (ABM) Platform to fuel AI-powered intent and account-rich data into the Personalization Engine. This will allow Folloze customers to engage both current and prospective customers in deeper and more meaningful ways.
CustomersPartners
growth-positive
Folloze Launches 'Content Sites' Functionality For ABM Platform
Folloze, an ABM Engagement Platform provider, has released a new functionality called Content Sites. This feature allows users to develop personalized engagement strategies across marketing and sales through branded content microsites. The aim is to merge content marketing, sales engagement, and digital marketing capabilities into a single solution. The microsite can be personalized for the sender/seller as well as for the end customer. Folloze also offers integration with SalesLoft, a sales engagement platform, to enhance marketing and sales collaboration. The release of Content Sites is expected to have a positive impact on Follozes growth.
CustomersPartners
growth-positive
Interview with Etai Beck, CEO & Co-founder at Folloze
The article features an interview with the CEO of Folloze, an ABM platform. The CEO discusses the challenges in B2B go-to-market and the role of Folloze in integrating marketing and sales. The article also highlights the pain points for B2B sales and marketing teams and the future of CRM. The CEO expresses fascination with AI and its use in sales and marketing. Follozes ideal customers are enterprises in knowledge industries. The company primarily targets North America but is seeing international growth. The CEO emphasizes the importance of clean and up-to-date CRM data for mastering ABM strategies. Folloze recently participated in a digital campaign at the B2B Marketing Exchange Conference. The CEO also discusses the impact of AI on society and the responsibility of business leaders. The article concludes with a discussion on technology and the CEOs work style.
CustomersPartners
growth-positive
Leading Engagement Platform Folloze Unveils Innovative Feature 'ABM Content Plays'
Folloze, an Account Based Marketing (ABM) Engagement Platform, has announced a major product release, including the launch of its new feature, ABM Content Plays. The new feature allows salespeople to use marketing tactics to execute highly-targeted, multi-touch campaigns, better engaging prospects and customers throughout the customer lifetime journey. The release also includes new scheduling, visibility and control enhancements to its ABM Campaigns feature to empower successful ‘land and expand’ strategies. Folloze was founded in 2013 and is headquartered in San Mateo, CA.
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Folloze Elevates ABM Automation and Analytics Capabilities to Power Account Engagement Campaigns
Folloze Launches New Release with Enterprise-Grade ABM Focus
Folloze Raises $7.3 Million in Funding to Extend Reach of Account Based Marketing (ABM) Sales Platform
